Sunday 12 May 2013

FREE TRADE KEY TO GLOBAL FOOD SECURITY



FREE TRADE KEY TO GLOBAL FOOD SECURITY


Food Product Design


MINNEAPOLIS—The global population is predicted to grow from 7 billion in 2012 to 8.9 billion by 2050, and now more than ever, there is increased pressure to find efficient and sustainable ways to feed the global population.



Speaking during a panel discussion about food security at the Nobel Peace Prize Forum held March 8, Cargill President and Chief Operating Officer David MacLennan said Cargill is optimistic about the ability to feed 9 billion people by 2050. He said while farmers produce enough food to meet the nutritional needs of all the world's people, there are questions over whether there are policies and infrastructure in place to ensure the poorest members of society will be able to continue to access that food. He emphasized the importance of free trade to creating a more food-secure world.

"We cannot feed 9 billion people without open trade, We encourage governments to advance policies that will help the world realize the benefits of trade flows, which include better access to safe, affordable and nutritious food for all," MacLennan said.

MacLennan joined Land O'Lakes President and Chief Executive Officer Chris Policinski and Jeff Simmons, president of Elanco, on the panel, which was moderated by former CNN Washington Bureau Chief Frank Sesno.

As a company dedicated to being the global leader in nourishing people, Cargill is working to address the complex challenge of feeding the world while at the same time protecting the planet. Cargill advocates for policies that let markets work and enable farmers to thrive; helps expand access to food, improves nutrition and pursues partnerships to end hunger; and works to increase agricultural productivity and incomes while ensuring responsible land use. Over the past five years, the company has contributed more than $55 million to reduce hunger and improve nutrition globally.
Each year the Nobel Peace Prize Forum brings Nobel Peace Prize Laureates, civic leaders and scholars together with students and other citizens to inspire and engage students and citizens to become full participants in peacemaking efforts around the world


Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".  



The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1

Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.

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