Friday 17 May 2013

CANADA TO IMPROVE THE YIELD, SUSTAINABILITY AND PROFITABILITY OF CANADIAN WHEAT


CANADA TO IMPROVE THE YIELD, SUSTAINABILITY AND PROFITABILITY OF CANADIAN WHEAT

Canadian Wheat Alliance to Support R&D Projects to Develop New Wheat Varieties


The Government of Canada, the Government of Saskatchewan and the University of Saskatchewan today announced the creation of a new Canadian Wheat Alliance (CWA).  This initiative will co-ordinate research and development projects to improve the yield of Canadian wheat by reducing losses under extreme weather conditions such as drought, heat, cold and diseases.
“The Canadian Wheat Alliance will improve the quality of Canadian wheat, and enhance Canada’s competitive position in the growing world market,” said Federal Agriculture Minister Gerry Ritz, on behalf of Gary Goodyear, Minister of State (Science and Technology).  “The benefits of this Alliance will flow throughout the entire value chain, strengthening our producers’ bottom lines and our overall economy.”
The CWA will invest approximately $97 million over the first five years of this initiative to support research to improve the profitability of the Canadian wheat industry, advance the development of Canada’s wheat crops, and help ensure the global competitiveness of Canadian farmers.  The Alliance will also study ways to more efficiently use chemical fertilizers to help improve the environmental sustainability of Canadian wheat.
“Saskatchewan is a leader in agriculture research and production, and this initiative will help to grow our industry and entire provincial economy,” Saskatchewan Agriculture Minister Lyle Stewart said.  “Our government remains committed to agriculture and this research will help to increase wheat production, open up new opportunities to promote and market Saskatchewan wheat, and provide long-term benefits for our producers.”
“With renowned plant breeding expertise available in areas such as our Crop Development Centre, the University of Saskatchewan is a recognized leader in agricultural and food production research,” University of Saskatchewan President Dr. Ilene Busch-Vishniac said.  “Through this alliance, we will continue to work with our partners to further strengthen the knowledge and tools needed to improve wheat, a crop that brings nearly $4 billion to the farm gate in Canada.”
This important network combines the expertise of the National Research Council of Canada (NRC), Agriculture and Agri-Food Canada, the Government of Saskatchewan and the University of Saskatchewan.  The government of Canada will invest nearly $85 million in funding and in-kind contributions toward the Alliance.  The Government of Saskatchewan has committed an additional $10 million to support wheat research in the province over the next five years, of which $5 million is dedicated to support the CWA activities and leverage contributions from other stakeholders.  The CWA brings together federal, provincial and academic expertise and welcomes the engagement of both public and private sector organizations.


Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".  



The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1

Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.


No comments:

Post a Comment