BEER ATTAINS HIGHEST GROWTH AMONG TOP GLOBAL BRANDS
Published May 24, 2013 in Food Product Design
Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".
NEW YORK—Beer ranked first in the highest-growth category of this year's BrandZ Top 100 list of most valuable global brands, with McDonald's and Coca-Cola falling among the top 10.
As the world's most widely consumed alcoholic beverage, beer held its own in the 2013 rankings and grew 36% compared to last year, now worth a combined $63 billion. Bud Light took the lead with a brand value of $10.8 billion (30% growth), just ahead of Budweiser at $9.5 billion (26% growth). Heineken took the position of third-largest beer brand, worth $8.2 billion, and Brazil's Brahma beer grew 61% in the last year, making it now worth $3.8 billion.
McDonald's maintained its top spot in the fast-food category with a brand value of $90.3 billion, despite a 5% decrease. Starbucks stayed at No. 2 ($17.9 billion, up 4%) and Subway at No. 3 ($16.7 billion, up 12%).
In the soft drink category, the top three spots went to Coca-Cola ($64.7 billion, 5th most valuable brand overall), Diet Coke ($13.7 billion) and Red Bull ($10.6 billion).
Bud Light Platinum also ranked among the top consumer packaged goods (CPG) in 2012.
As the world's most widely consumed alcoholic beverage, beer held its own in the 2013 rankings and grew 36% compared to last year, now worth a combined $63 billion. Bud Light took the lead with a brand value of $10.8 billion (30% growth), just ahead of Budweiser at $9.5 billion (26% growth). Heineken took the position of third-largest beer brand, worth $8.2 billion, and Brazil's Brahma beer grew 61% in the last year, making it now worth $3.8 billion.
McDonald's maintained its top spot in the fast-food category with a brand value of $90.3 billion, despite a 5% decrease. Starbucks stayed at No. 2 ($17.9 billion, up 4%) and Subway at No. 3 ($16.7 billion, up 12%).
In the soft drink category, the top three spots went to Coca-Cola ($64.7 billion, 5th most valuable brand overall), Diet Coke ($13.7 billion) and Red Bull ($10.6 billion).
Bud Light Platinum also ranked among the top consumer packaged goods (CPG) in 2012.
Sources:
Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".
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Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.
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