Tuesday 21 May 2013

MORE THAN A SUGAR ISSUE: THE MANY FACETS OF U.S. OBESITY


MORE THAN A SUGAR ISSUE: THE MANY FACETS OF U.S. OBESITY


Posted May 21, 2013 on Food Product Design


NEW YORK—While Americans tend to focus on sugar when placing blame for the U.S. obesityepidemic, a recent article from NYTimes.com reports on several other aspects of this weight management issue.

More than one-third of U.S. adults and almost 1 in 5 children fall under the category of "obese," according to the Centers for Disease Control and Prevention (CDC). The problem started almost 50 years ago, when the amount of daily calories consumed increased and number of meals cooked at home decreased.

The 1970 food supply provided 2,086 calories per person each day, according to the U.S. Department of Agriculture (USDA). By 2010, this amount rose to 2,534 calories. More than half of the added calories come from fats and oils, another large portion from flour and cereal, and only a small amount (35 calories per day) comes from sugar.

From 2005 to 2008, 20% of calories consumed came from fast-food and full-service restaurants, according to USDA. The average adult now eats out almost five times each week. Portion sizes in restaurants grew tremendously, and while some people share entrees or take a portion home, most Americans will eat what appears in front of them.

Michael Pollan, an author and journalism professor at the University of California, Berkeley, offers simple advice for ending the obesity epidemic in his book "In Defense of Food." Pollan said, “Eat food. Not too much. Mostly plants." In Pollan's newest book, "Cooked: A Natural History of Transformation," he added, “And cook it yourself."


Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".  



The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
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Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.


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