Food Product Design reports on the priorities that drive new package design.
According to new data from Mintel’s Global New Products Database, the health-focused, on-package claims for new food and beverage products serve as key indicators of consumer preferences and priorities.
Among the nearly 20 most popular health-related claims for new products launched in 2011, the top three claims were “Kosher” at 27.4%, “All Natural Product” at 13.1% and “No Additives/Preservatives” at 12.9%. Near the bottom of the list was “No HFCS” at 2% of product introductions, or around 400 out of 20,000 total new products launched.
Inside:
- Health-related food claims among new products launched in 2011.
- “No HFCS” new product package claims by major category.
- Implications for food and beverage companies as they make decisions about product formulation.
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Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.
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