WHAT ARE FUNCTIONAL FOODS?

FUNCTIONAL FOODS

Published in Food Product Design 

Functional foods are defined as those that confer health benefits beyond the inherent nutrients in a food or beverage. As consumers become increasingly aware of the importance of a healthy diet, they are seeking functional foods and beverages that will help them fulfill some of their health-and-wellness needs. Download this Digital Issue to learn more about:

• Ensuring Efficacy in Functional Foods: Functional foods include ingredients with health benefits beyond the inherent nutrients in a food or beverage. But the process of including such bioactive compounds is complex, as food manufacturers must examine their shelf life, stability and bioavailability before processing.
• Healthier Energy: The new age of energy products could be less about ingredients that provide an instant rush and more about functional ingredients that support sustained physical and mental energy, as well as long-term overall health.
• The Cereal Nutrition Re-Evolution: The current health-and-wellness roadmap leads to formulating cereals that put nutrition first, whether that means reducing less-nutritious ingredients, swapping them out for healthier versions or supplementing with any number of desirable fortificants.
• Omega-3: A World of Possibilities: Omega-3 fatty acids offer consumers a wide range of health benefits, which provides manufacturers with a world of functional food formulation possibilities.

Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".  

The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1

Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.