MCDONALD'S STRUGGLES TO SELL SALADS

Published May 31, 2013 in Food Product Design

NEW YORK—Despite efforts made by McDonald's to earn a healthier reputation, salad sales only make up about 2% to 3% of the restaurant's total U.S. sales, Bloomberg reported.

At an investor conference, CEO Don Thompson revealed that while salads make up a minimal amount of total sales, the Dollar Menu generates 13% to 14% of revenue. He also said he does not see salads as a "major growth driver" in the restaurant's future.

The company may begin to push hamburger and chicken sandwich sales, and Thomson added that the chain can sell vegetables through other products, such as the new McWraps with shredded lettuce, tomato and cucumber slices. In addition, the restaurant is introducing egg-white sandwiches and other lower-calorie options.

Bloomberg also reported that McDonald's considered getting rid of Caesar salads earlier this month, and the company already removed Fruit & Walnut salads from its menu.

Earlier in the year, consumers ranked McDonald's No. 1 for its value, service and convenience.

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