MCDONALD'S, STARBUCKS TOP MOST-VISITED DINING DESTINATIONS LIST
Published May 31, 2013 in Food Product Design
Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".
SEATTLE—Quick service restaurants accounted for the majority of most-visited dining destinations in America, with McDonald's taking first place and Subway trailing just behind it in second, according to anew report released by Placed.
Other popular locations that made the list include Starbucks (#4), Burger King (#5), Wendy's (#6) and Taco Bell (#9). The Placed Insights service launched Dining Out in America: The Quick Service Restaurant Landscape to provide a look at the U.S. customer's relationship with fast food and fast casual restaurants. It includes an analysis of top brands, demographic trends and competitor customer profiles.
Based on more than 70,000 consumer interviews conducted in April 2013, findings indicate 51% of consumers surveyed visited McDonald's recently and 39.7% visited Subway.
"Americans have more options than ever when dining out, fueling a growing battle for a limited set of dollars," said David Shim, Founder and CEO at Placed. "In a space as competitive as fast food, data is the differentiator in terms of a winning and losing brand. By measuring the connection between people and places, restaurants are able to look beyond their counters and pull dollars away from their competitors."
The 2013 Top 100 rankings by BrandZ also show McDonald's fell among the top 10 most valuable global brands.
Other popular locations that made the list include Starbucks (#4), Burger King (#5), Wendy's (#6) and Taco Bell (#9). The Placed Insights service launched Dining Out in America: The Quick Service Restaurant Landscape to provide a look at the U.S. customer's relationship with fast food and fast casual restaurants. It includes an analysis of top brands, demographic trends and competitor customer profiles.
Based on more than 70,000 consumer interviews conducted in April 2013, findings indicate 51% of consumers surveyed visited McDonald's recently and 39.7% visited Subway.
"Americans have more options than ever when dining out, fueling a growing battle for a limited set of dollars," said David Shim, Founder and CEO at Placed. "In a space as competitive as fast food, data is the differentiator in terms of a winning and losing brand. By measuring the connection between people and places, restaurants are able to look beyond their counters and pull dollars away from their competitors."
The 2013 Top 100 rankings by BrandZ also show McDonald's fell among the top 10 most valuable global brands.
Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".
The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1
Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.
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