81% OF CONSUMERS DON’T TRUST FOOD INDUSTRY
Posted in News, Market Research, Market Trends, Consumer Preference, Foodservice, Retail,Agriculture, Quality, Processing, Bakery / Cereal, Dairy, Beverages, Grains / Pasta / Tuber, Snack Foods,Frozen / Refrigerated Foods, Fruits / Vegetables, Meat Products, Seasonings / Spices, Fats/Oils, Dairy Ingredients, Proteins
WICHITA, Kan.—Consumer perception about the food they eat has marketing impact all along the food value chain, and those attitudes drive key decisions for brands on the farm, at the grocery store or in the drive-thru lane. But a new white paper by Sullivan Higdon & Sink (SHS) FoodThink reveals a startling 81% of consumers don’t trust the food industry when it comes to food production, which puts pressure on food producers to demonstrate product quality.
According to the white paper, “Building Trust in What We Eat," Americans know more about movies, politics and music than what's on their plates. The white paper, based on a survey that polled 1,500 Americans about food perceptions, is designed for food marketers to better understand the consumer's lack of knowledge and trust in food production, and how that impacts food company perceptions.
One of the growing differentiators among food brands has become the manner in which the food was produced. Food production methods are showing up on packaging, forcing consumers to ask, "How much do I know about how my food is produced? How much do I trust the food industry when it comes to producing the food I eat?"
“Now is the time for manufacturers and producers to actively educate consumers and shift the dialogue from non-understanding and critique to one of building consumer confidence in the food they eat," said Erika Chance, FoodThink researcher. "It's critical for the food industry to move the knowledge needle from where it is now. It's unacceptable for only 19% of consumers to think food companies and manufacturers are trustworthy sources of food production information."
According to the white paper, “Building Trust in What We Eat," Americans know more about movies, politics and music than what's on their plates. The white paper, based on a survey that polled 1,500 Americans about food perceptions, is designed for food marketers to better understand the consumer's lack of knowledge and trust in food production, and how that impacts food company perceptions.
One of the growing differentiators among food brands has become the manner in which the food was produced. Food production methods are showing up on packaging, forcing consumers to ask, "How much do I know about how my food is produced? How much do I trust the food industry when it comes to producing the food I eat?"
“Now is the time for manufacturers and producers to actively educate consumers and shift the dialogue from non-understanding and critique to one of building consumer confidence in the food they eat," said Erika Chance, FoodThink researcher. "It's critical for the food industry to move the knowledge needle from where it is now. It's unacceptable for only 19% of consumers to think food companies and manufacturers are trustworthy sources of food production information."
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