THE SWEET SCIENCE BEHIND HOW CHOCOLATE MAKES YOU MORE PRODUCTIVE
NEW RESEARCH SUGGESTS THAT THE COMPONENTS OF COCOA MAKE YOU MORE CONTENT. AND THAT LEADS TO CREATIVITY. OPEN UP AND SAY: YEAH!
Stop for a minute and savor cocoa's accomplishments: battler of stroke, diabetes, and heart disease; booster of blood flow; and now, research suggests, calmer of the mind.
While there are many excellent qualities to chocolate, research at an Australian university shows that the polyphenols in chocolate can make people feel more calm and contended.
So what else can the lovely stuff do?
Polyphenols are a group of badass antioxidants found in tea, walnuts, olive oil, fruits, and veggies. The polyphenols found in dark chocolate hang out with brain receptors associated with anxiety, the study authors say, in the same way that some common anxiety medications do.
"Anecdotally, chocolate is often linked to mood enhancement," says Matthew Pase, the lead author of the study. "This clinical trial is perhaps the first to scientifically demonstrate the positive effects of cocoa polyphenols on mood."
And how does your mood affect the work that you do?
As we've discussed before, when people get creative, they relax their inhibitions, allowing ideas to flow more smoothly.
The inference, then, is this: If cocoa supplies your brain with polyphenols, and polyphenols allay anxiety, and anxiety inhibits idea-flow, then mood-elevating chocolate can help your ideas stream out faster.
The inference, then, is this: If cocoa supplies your brain with polyphenols, and polyphenols allay anxiety, and anxiety inhibits idea-flow, then mood-elevating chocolate can help your ideas stream out faster.
Conclusion? When you grab your next bar, go dark.
"The higher the cocoa content of the chocolate," Pase says, "the more polyphenols the chocolate will contain.
The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1
Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.
Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".
The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1
Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.
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