MARKET FOR PROTEIN PRODUCTS SURGES

Published June 7, 2013 in Food Product Design

LONDON—The world market for protein bars, drinks and other supplements continues to boom, with the 2017 market earnings expected to hit £8 billion (US $12.4 billion) per year by 2017, reported BBC News.

While protein product marketers previously focused on bodybuilders and athletes, a wider range of buyers has taken an interest to the products for a "healthy" lifestyle. Past research from Global Industry Analysts, Inc., indicates the U.S. whey protein market could reach 472.3 million pounds by 2015, largely due to a surging demand from the nutrition industry.

While protein has become popular in the health food industry, the Centers for Disease Control and Prevention (CDC) only recommends 56 grams of protein per day for the average man, and 45 grams for a woman. Helen Crawley of the CDC said adults in the United States already get more than enough.

Research by the Sun Sentinel indicates people get all the protein they need without even trying, and consumers should be careful not to add excess calories to one's diet when consuming extra protein products.

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