NATURAL COLORS LEADING GROWTH IN ADDITIVES MARKET
Posted in News, Packaged Facts, Market Research, Market Trends, Food Additive, Colors, Stability,Texture, Flavor, Taste, Natural, Consumer Preference, Healthy, Healthy Foods, Diet, Nutrition, Low Fat,Convenience Foods, Snack Foods, Preservatives, Beverages, Processing, Labeling
ROCKVILLE, Md.—The food additives market is projected to hit $5.8 billion by 2018, as a result of more rapid growth in upcoming years led by natural color additives innovation, according to a new report fromPackaged Facts.
Packaged Facts projects market values will increase more rapidly during 2013 through 2018, from $4.9 billion to $5.8 billion, led by color additives—based on increasing penetration of new and costly natural colors. Compared to growth in the segment from 2007 to 2012, in which the total market value of food additives increased from $4.3 billion to $4.8 billion, the market can expect a considerably faster climb heading into 2014. Other additives with moderate to strong growth will include preservatives, stabilizers, thickeners, binders, texturizers, fat replacers and flavor enhancers.
“The current climate toward additives is driving new innovations, especially but not exclusively for new natural formulations," said David Sprinkle, research director. "Natural color additives, flavor enhancers, carbohydrate- and protein-based fat replacers and preservatives are critical areas for new additive research, testing and development,"
Growth in color additives is being driven largely by a transition away from artificial colors and toward natural colors. Color options in natural additives are growing, however cost and formulation issues remain critical factors in the market. Convenience foods continue to support market development, although application of additives is somewhat segmented. Additionally, consumer concern over food additives and their healthfulness and safety are critical in the current market ecosystem.
In addition to natural formulations, other current and anticipated future trends influencing food additives markets include consumer interest in low-fat foods and low-fat diet foods. Interest in these foods decreased during 2000 through 2010, but research shows consumers are back to cutting fat out with these options.
Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain"“The current climate toward additives is driving new innovations, especially but not exclusively for new natural formulations," said David Sprinkle, research director. "Natural color additives, flavor enhancers, carbohydrate- and protein-based fat replacers and preservatives are critical areas for new additive research, testing and development,"
Growth in color additives is being driven largely by a transition away from artificial colors and toward natural colors. Color options in natural additives are growing, however cost and formulation issues remain critical factors in the market. Convenience foods continue to support market development, although application of additives is somewhat segmented. Additionally, consumer concern over food additives and their healthfulness and safety are critical in the current market ecosystem.
In addition to natural formulations, other current and anticipated future trends influencing food additives markets include consumer interest in low-fat foods and low-fat diet foods. Interest in these foods decreased during 2000 through 2010, but research shows consumers are back to cutting fat out with these options.
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