THE DEFINITION OF WELLNESS IS SHIFTING
Published June 3, 2013 in Food Product Design
NEW YORK—A shift is occurring in how wellness is defined as more than half of consumers changed their views on health and wellness and added more vitamin D to their diets, while almost one-third have consumed functional beverages in the last 30 days, according to a new survey from consumer market research company The Hartman Group.
The study, "Health & Wellness 2013,", examined the existing health and wellness landscape and how consumers have changed. Findings revealed shifts in how people define wellness and how they tie it to states of being like, feeling good about oneself, physical fitness, not being ill, ability to deal with stress and healthy weight. In 2005, 60% identified "not being overweight" as being a part of wellness. This statistic grew to 66% by 2010. Likewise, "not being ill" was also tied with wellness 69% of the time in 2005, growing to 75% in 2007 and falling to 67% in 2010. Also, in 2005, 61% of consumers defined wellness by their ability to deal with stress, compared to 68% in 2008 and 67% in 2010. However, smaller changes were found in those who identified "being physically fit" and "feeling good about myself".
For more information on today's hot topics in health and wellness, visit Food Product Design's digital issue, "Focus on Wellness".
The study, "Health & Wellness 2013,", examined the existing health and wellness landscape and how consumers have changed. Findings revealed shifts in how people define wellness and how they tie it to states of being like, feeling good about oneself, physical fitness, not being ill, ability to deal with stress and healthy weight. In 2005, 60% identified "not being overweight" as being a part of wellness. This statistic grew to 66% by 2010. Likewise, "not being ill" was also tied with wellness 69% of the time in 2005, growing to 75% in 2007 and falling to 67% in 2010. Also, in 2005, 61% of consumers defined wellness by their ability to deal with stress, compared to 68% in 2008 and 67% in 2010. However, smaller changes were found in those who identified "being physically fit" and "feeling good about myself".
For more information on today's hot topics in health and wellness, visit Food Product Design's digital issue, "Focus on Wellness".
Sources:
- Hartman Group: Health & Wellness Lifestyles 2013
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