CONSUMERS STILL DRAWN TO UNHEALTHY FOODS
Published June 7, 2013 in Food Product Design
HANOVER, N.H.—Despite diabetes and obesity risks associated with consuming foods that are high in salt, sugar and fat, new research published in the Journal of Marketing indicates Americans still cannot resist many foods deemed "unhealthy."
Using survey data on health status, nutrition content of 13 packaged food categories and grocery purchases over four years, researchers from the Tuck School of Business at Dartmouth University found households responding to a diabetes diagnosis significantly decreased sugar and carbohydrate consumption, but intake of fat and sodium increased.
The reduction of sugar consumption came from avoiding soft drinks and juices, but participants continued to indulge in treats like cookies and ice cream. Younger and higher-income households tended to make healthier changes, especially when the diabetes patient was female.
In addition, people who had more education and interest in nutrition consumed fewer calories, sugar and carbohydrates in the study, even compared to those who had "high self-control." This group tended to offset a lower intake of "unhealthy" foods (such a soft drinks), with a higher intake of "healthy" foods like cereals—often termed the "health halo effect."
Visit our Content Library for more information on sodium reduction and healthy foods.
Using survey data on health status, nutrition content of 13 packaged food categories and grocery purchases over four years, researchers from the Tuck School of Business at Dartmouth University found households responding to a diabetes diagnosis significantly decreased sugar and carbohydrate consumption, but intake of fat and sodium increased.
The reduction of sugar consumption came from avoiding soft drinks and juices, but participants continued to indulge in treats like cookies and ice cream. Younger and higher-income households tended to make healthier changes, especially when the diabetes patient was female.
In addition, people who had more education and interest in nutrition consumed fewer calories, sugar and carbohydrates in the study, even compared to those who had "high self-control." This group tended to offset a lower intake of "unhealthy" foods (such a soft drinks), with a higher intake of "healthy" foods like cereals—often termed the "health halo effect."
Visit our Content Library for more information on sodium reduction and healthy foods.
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