CONSUMERS CONFUSED ABOUT SUGAR IN BEVERAGES
Posted in News, Beverages, Soft Drinks, Carbonated Beverages, Fruit Juice, Juice, Coffee, Tea, Water,Sugar, Sucrose, Healthy, Nutrition, Diet, Science & Research, Consumer Panels, Consumer Preference,Sweeteners, Natural, Milk, Dairy, Food Additive, Daily Value (DV)
GAINESVILLE, Fla.—Consumers may be confused about how much and what types of sugar are in beverages like soft drinks, milk and 100% fruit juice, according to a new study published in the journalNutrition Research.
Researchers at University of Florida conducted an online survey completed by 3,361 U.S. adults ages 18 years and older to determine consumer knowledge, perceptions and behaviors regarding sugars in beverages.
Results suggest there may be a considerable level of consumer misunderstanding or confusion about the types of sugars in beverages. Participants primarily associated the term “sugary" with beverages containing added sugars; however, almost 40% identified 100% fruit juice as sugary. Some participants misidentified the types of sugars in beverages, particularly with respect to milk and 100% fruit juices.
Generally, beverage choices were consistent with stated concerns about total, added or natural sugars; however, less than 40% of participants identified added sugars as a primary concern when choosing beverages despite public health recommendations to reduce the intake of added sugars and sugar-sweetened beverages.
Results suggest there may be a considerable level of consumer misunderstanding or confusion about the types of sugars in beverages. Participants primarily associated the term “sugary" with beverages containing added sugars; however, almost 40% identified 100% fruit juice as sugary. Some participants misidentified the types of sugars in beverages, particularly with respect to milk and 100% fruit juices.
Generally, beverage choices were consistent with stated concerns about total, added or natural sugars; however, less than 40% of participants identified added sugars as a primary concern when choosing beverages despite public health recommendations to reduce the intake of added sugars and sugar-sweetened beverages.
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