Tuesday 12 November 2013

BRANDAID Food: 2013 in Review - Expanding Global Markets

BRANDAID Food (www.brandaidfood.com) sources and brands food products from around the world and sells these products into global markets under unique “Branding” programs that focus on the sustained attraction of “natural” foods and sharing with the consumer the story behind the products and the traditions - ancient and modern – of the artisanal growers whose labour of love produces these natural and healthy food products.  

We develop the retail, wholesale and food service channels capitalizing on already established market relationships. The Branding programs are designed to develop a loyal customer base combined with extensive sales, marketing and technical support from the artisanal grower through to the end consumer.

We have had an excellent year establishing NEW brands in Canada and Brazil.  Here are a few examples that illustrate our effective marketing efforts.
MEXICO        

BRANDAID Food has succeeded in introducing  new papaya brands from Mexico into the Canadian marketplace at Sobey’s (the second largest food retailer in Canada, with sales of more than $16 billion) and Metro supermarkets ( sales of over $12 billion) and we are now focusing on additional major Canadian supermarket chains.

BRAZIL     
     
We have introduced ‘Palmer” mangos from Brazil into the Canadian marketplace through a variety of supermarket accounts.
COLUMBIA 

We have also launched tropical fruits from Columbia into the most competitive marketplace in Brazil – servicing end clients who visit the Mercado Central and Ceasa markets in Sao Paulo, Brazil.


HAITI , ETHIOPIA, BRAZIL


BRANDAID Food launched Vodu Nuvo Arabic Coffee in Canada. Beans sourced from Haiti, Ethiopia and Brazil.

Efforts continue towards market and product line expansion into the EU and China markets with an assortment of food products.

If you are a wholesaler, distributor or producer and are interested in exporting or importing produce give me a call. I would love to discuss your market opportunities and how we can help grow your business.



Bruce MacDonald
President  & CEO

CELL: 647-244-1063          E-Mail: bmacdonald@brandaidfood.com

Check out my new e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain"




The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1

Thanks for taking the time

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