Showing posts with label tropical fruit. Show all posts
Showing posts with label tropical fruit. Show all posts

Saturday, 7 June 2014

Pitaya: The Exotic Fruit with Health Benefits





Pitaya: 

The Exotic 







Yellow Pitaya is available to fruit wholesalers by BRANDAID Food Inc. on a fly-in program out of Bogata, Columbia.  Contact bmacdonald@brandaidfood.com


Written by: 

Whenever I hear someone refer to superfoods as only rare and expensive items, often available in powders and tinctures, I always roll my eyes. Please. To me, superfoods are abundant everywhere. My definition of superfoods are that they are whole plant foods that have numerous health benefits, and include a whole array of phytonutrients, including vitamins, minerals, fiber and antioxidants. “Superfoods” have powerful healing qualities and should be a core staple of our daily diet… but once again, they are abundant everywhere. To me, spinach is a superfood. So are kale, lemons, sunflower seeds, etc. They do not have to come from across the world.
All that being said, I still like to talk about “exotic” fruits as well, which too can fall into the superfoods category. By exotic, they may grow in some far off places resides the US, but I guess it mostly means that they look a whole lot different than typical oranges and apples. It can be fun to mix different plant foods into your diet, and it is also good to get a wide range. I was thinking about this one in particular, Pitaya, aka dragon fruit, because I saw it here in Los Angeles. Seeing it reminded me of also eating it in Thailand, where I would get it (along with a bounty of other Asian fruit) at the street markets practically every day I was there.
It is one weird looking and oddly beautiful fruit. On the outside, Pitaya has a deep pinkish red color (although one variety of the fruit is golden yellow) with green scaly leaves. On the inside (the part you eat) you will find flesh ranging from white to deep red spotted with small seeds.

Dragon Fruit Nutrition

Grown in California, Central and South America, and Southeast Asia, Pitaya is the fruit of a cactus plant. Nutrition for the dragon fruit includes:
  • 60 calories per 100 gram serving
  • 1 gram of fiber per serving
  • 9 grams of carbohydrates per serving
  • The fruit’s edible seeds contain heart healthy monounsaturated fats and omega-3 fatty acids.
  • Studies show dragon fruit is a significant source of antioxidants, which can prevent free radical damage that can lead to premature aging and disease.
  • The fruit is high in many important micronutrients such as vitamin C, calcium, and vitamin A.

Pitaya Health Benefits

There are interesting studies featuring this exotic fruit, which show that  pitaya may have other health benefits, as well.
  • One study showed that dragon fruit had a notable impact on oxidative stress and aortic stiffness in diabetic rats, suggesting the fruit may be beneficial at preventing complications associated with diabetes.
  • The same study indicates regular consumption of dragon fruit may lower the risks of developing heart disease and developing high blood pressure.
  • Dragon fruit is high in antioxidants. Studies show that antioxidants may be effective at lowering risk of certain types of cancer.
  • The seeds contain omega-3 fats. A great deal of research shows that omega-3 fatty acids can fight inflammation and autoimmune diseases.
  • Because of its nutritional makeup, including antioxidants, monounsaturated fats, vitamins, minerals, enzymes, and fiber, pitaya is a beauty-enhancing fruit.

Eating Pitaya

Because pitaya is a fruit, it moves very rapidly through your digestive system. In The Beauty Detox Solution, I recommend eating fruit first thing in the day or on an empty stomach so your body can make the most of the beneficial nutrients and enzymes. You don’t want fruit to get stuck beyond a heavier food, where it can begin to ferment in your system and create toxins. This same rule goes for dragon fruit.
You can eat pitaya alone, or you can include it in delicious smoothies.
Pitaya Smoothie
  • Flesh of one dragon fruit
  • 1 cup banana
  • 1 cup coconut water
  • 1″ ginger nub water
You can also eat the pitaya by itself. To prepare a pitaya:
  1. Cut the fruit in half, lengthwise.
  2. Using a large spoon, scoop out the pitaya’s flesh.
  3. Trim away any extra inedible skin.
  4. Cut into cubes and eat or use in smoothies or fruit salads.

Taste and Texture

Dragon fruit has a pretty mild taste, especially in contrast to its rather extreme looks! It is similar to melon in its taste and texture, and it’s not too sweet. The flavor is quite delicate with pear-like notes. If you buy a pink-fleshed pitaya, your smoothies will have a vibrant, beautiful color.

Where to Buy

I’ve seen dragon fruit in the produce aisle at many grocery stores. You can also find it at Whole Foods, in produce stands, or in its dried form at many natural food stores. I recommend buying organic dragon fruit and reading dried fruit labels to ensure no sugar or chemicals have been added.

Tuesday, 12 November 2013

BRANDAID Food: 2013 in Review - Expanding Global Markets

BRANDAID Food (www.brandaidfood.com) sources and brands food products from around the world and sells these products into global markets under unique “Branding” programs that focus on the sustained attraction of “natural” foods and sharing with the consumer the story behind the products and the traditions - ancient and modern – of the artisanal growers whose labour of love produces these natural and healthy food products.  

We develop the retail, wholesale and food service channels capitalizing on already established market relationships. The Branding programs are designed to develop a loyal customer base combined with extensive sales, marketing and technical support from the artisanal grower through to the end consumer.

We have had an excellent year establishing NEW brands in Canada and Brazil.  Here are a few examples that illustrate our effective marketing efforts.
MEXICO        

BRANDAID Food has succeeded in introducing  new papaya brands from Mexico into the Canadian marketplace at Sobey’s (the second largest food retailer in Canada, with sales of more than $16 billion) and Metro supermarkets ( sales of over $12 billion) and we are now focusing on additional major Canadian supermarket chains.

BRAZIL     
     
We have introduced ‘Palmer” mangos from Brazil into the Canadian marketplace through a variety of supermarket accounts.
COLUMBIA 

We have also launched tropical fruits from Columbia into the most competitive marketplace in Brazil – servicing end clients who visit the Mercado Central and Ceasa markets in Sao Paulo, Brazil.


HAITI , ETHIOPIA, BRAZIL


BRANDAID Food launched Vodu Nuvo Arabic Coffee in Canada. Beans sourced from Haiti, Ethiopia and Brazil.

Efforts continue towards market and product line expansion into the EU and China markets with an assortment of food products.

If you are a wholesaler, distributor or producer and are interested in exporting or importing produce give me a call. I would love to discuss your market opportunities and how we can help grow your business.



Bruce MacDonald
President  & CEO

CELL: 647-244-1063          E-Mail: bmacdonald@brandaidfood.com

Check out my new e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain"




The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
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Thanks for taking the time