June 18, 2014 - Blogs
The functional and nutritional beverage market continues to be a hot growth category.
Consumers continue to seek healthy beverage options with high protein, ramped-up fiber, omega-3 fortification and more. These products meet consumer needs for portability and convenience with a wide range of flavors and textures to promote repeat purchase and minimize burnout.
Functional and nutritional beverages are a great category for healthy products to thrive. Ingredient suppliers continue to make great progress in managing the solubility, gelation properties, pH tolerance and other functional properties to drive this category’s growth.
In addition, there have been gains throughout the last decade in protein and fiber functionality that have opened new frontiers in beverage potential.
To make a splash in the nutritional beverage market, developers should keep some key considerations in mind, including: brand requirements and market position; consumer needs and expectations; formulation core system development; layering flavor attributes and non-functional additives; and open communication with ingredient suppliers and manufacturing partners.
Working through the development process, the brand parameters and consumer insight light the way, while new development of a core delivery system provides the foundation for delivering a product that will delight the market. Strong partnerships help smooth the road to success, and bring the product to life in the most efficient manner.
For a closer look at functional beverages—including texture, taste and nutrient considerations—download the free Digital Issue “Spotlight on Beverages."
The functional and nutritional beverage market continues to be a hot growth category.
Consumers continue to seek healthy beverage options with high protein, ramped-up fiber, omega-3 fortification and more. These products meet consumer needs for portability and convenience with a wide range of flavors and textures to promote repeat purchase and minimize burnout.
Functional and nutritional beverages are a great category for healthy products to thrive. Ingredient suppliers continue to make great progress in managing the solubility, gelation properties, pH tolerance and other functional properties to drive this category’s growth.
In addition, there have been gains throughout the last decade in protein and fiber functionality that have opened new frontiers in beverage potential.
To make a splash in the nutritional beverage market, developers should keep some key considerations in mind, including: brand requirements and market position; consumer needs and expectations; formulation core system development; layering flavor attributes and non-functional additives; and open communication with ingredient suppliers and manufacturing partners.
Working through the development process, the brand parameters and consumer insight light the way, while new development of a core delivery system provides the foundation for delivering a product that will delight the market. Strong partnerships help smooth the road to success, and bring the product to life in the most efficient manner.
For a closer look at functional beverages—including texture, taste and nutrient considerations—download the free Digital Issue “Spotlight on Beverages."
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