In close collaboration with a major Swiss grocer, DuPont Nutrition & Health recently received approval from Switzerland’s Federal Food Safety and Veterinary Office (FSVO) to market Danisco® HOWARU® Bifidobacterium lactis HN019™ probiotic as supporting digestion by reducing transit time.
This makes DuPont the first ingredient company to receive a probiotic health claim in Europe. The approval reaffirms the benefits of probiotics for digestive health, as well as immune health.
“Digestive comfort is an important benefit for consumers globally, and this approval creates new opportunities for food, beverage and dietary supplement marketers to promote this benefit to consumers," said Fabienne Saadane-Oaks, vice president, health and protection, DuPont Nutrition & Health.
Probiotics provide a wide range of digestive and immune health benefits, which consumers are beginning to grasp. As noted in the FoodTech Toolbox Slide Show, “Probiotics in Foods and Beverages," consumer understanding of the benefits of probiotics has led to increased use of probiotics in functional foods and beverages, even beyond yogurt and traditional supplement formats.
In addition to its HOWARU range—which includes the HOWARU Protect and HOWARU Restore products—DuPont offers a range of other probiotic strains to provide immune and digestive health benefits. The company’s capabilities are applied with a focus on the specific needs of key industry segments, including bakery, beverages, bars and snacks, dairy, meat, ready meals, pediatric nutrition and dietary supplements.
In particular, probiotics are increasingly appearing in beverages. Until recently, the most common probiotic beverages in the United States was kefir, a fermented milk drink made with kefir “grains." But as consumers continue to learn about the benefits and need for beneficial bacteria, the demand for probiotic drinks is growing rapidly. Growing consumer awareness, combined with innovation in probiotic technology, is allowing manufacturers to offer myriad probiotic beverages that fall in line with consumers’ quests for health. For a closer look, download this free Report from SupplySide Beverage Insights.
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