FIRST LADY URGES INDUSTRY TO EMBRACE RESPONSIBLE FOOD MARKETING
Posted in News, Children, Diet, Nutrition, Healthy, Healthy Foods, Calorie, Calorie Reduction, Water,Beverages, Obesity, Weight Management, Fat Reduction, Fats/Oils, Sweeteners, Sugar, Sucrose,Business, Labeling, Packaging, Economics
WASHINGTON—First Lady Michelle Obama addressed food and media industry executives, advocates, parent leaders, government agency representatives and researchers during the Let's Move! food marketing meeting at the White House on Sept. 18, where she urged key stakeholders to do more and work faster to market responsibly to children
."When the average child is now spending nearly eight hours a day in front of some kind of screen, many of their opinions and preferences are being shaped by the marketing campaigns you all create. And that’s where the problem comes in," Mrs. Obama said during her speech. "I’m here today with one simple request—and that is to do even more and move even faster to market responsibly to our kids."
Parents are increasingly anxious as they see kids are developing diabetes, high cholesterol, high blood pressure and confronting obesity. Mrs. Obama insisted she wasn't "asking anyone to take the fun out of childhood," and asked attendees to "empower parents instead of undermining them as they try to make healthier choices for their families."
The marketing convening, as part of Mrs. Obama's Let's Move initiative to eradicate childhood obesity in the Untied States, was intended to encourage constructive, collaborative dialogue and strategize about ways to shift the marketing of unhealthy products to healthier products and decrease the marketing of unhealthy products to kids. Attendees of the event participated in two separate breakout sessions to share ideas and discuss future steps to build and develop a marketing and food industry dedicated to healthier food choices for kids and families.
She praised companies, such as Birds Eye Vegetables and Disney, who launched an initiative to require all food and beverage products advertised, sponsored or promoted via Disney-owned platforms to meet nutritional guidelines in order to promote fruit and vegetables, as well as limit calories, sugar, sodium and saturated fat by 2015.
"You guys know better than anyone how to get kids excited. You’ve done it before, and we need you to do it again," Mrs. Obama said. "And fortunately you have everything it takes to get this done because through the magic of marketing and advertising, all of you, more than anyone else, have the power to shape our kids’ tastes and desires."
."When the average child is now spending nearly eight hours a day in front of some kind of screen, many of their opinions and preferences are being shaped by the marketing campaigns you all create. And that’s where the problem comes in," Mrs. Obama said during her speech. "I’m here today with one simple request—and that is to do even more and move even faster to market responsibly to our kids."
Parents are increasingly anxious as they see kids are developing diabetes, high cholesterol, high blood pressure and confronting obesity. Mrs. Obama insisted she wasn't "asking anyone to take the fun out of childhood," and asked attendees to "empower parents instead of undermining them as they try to make healthier choices for their families."
The marketing convening, as part of Mrs. Obama's Let's Move initiative to eradicate childhood obesity in the Untied States, was intended to encourage constructive, collaborative dialogue and strategize about ways to shift the marketing of unhealthy products to healthier products and decrease the marketing of unhealthy products to kids. Attendees of the event participated in two separate breakout sessions to share ideas and discuss future steps to build and develop a marketing and food industry dedicated to healthier food choices for kids and families.
She praised companies, such as Birds Eye Vegetables and Disney, who launched an initiative to require all food and beverage products advertised, sponsored or promoted via Disney-owned platforms to meet nutritional guidelines in order to promote fruit and vegetables, as well as limit calories, sugar, sodium and saturated fat by 2015.
"You guys know better than anyone how to get kids excited. You’ve done it before, and we need you to do it again," Mrs. Obama said. "And fortunately you have everything it takes to get this done because through the magic of marketing and advertising, all of you, more than anyone else, have the power to shape our kids’ tastes and desires."
Sources:
Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain"
The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1
Thanks for taking the time!
No comments:
Post a Comment