It all starts with W5
What is the selling feature you are trying to convey and do your customers understand your "value" statement? What strengths, weaknesses, opportunities and threats do you foresee in the immediate future and down the road so to speak.
Who is your target audience and how are you communicating with them to attract AND retain them?
Why would a potential customer want your product or service over someone else's?
Where do your customers buy their products. Do they receive a great buying experience - so much so that they will become repeat purchases and eventually loyal brand followers?
When do your customers prefer to shop and what source of media do they prefer. Remember demographics - this is key. Younger buyers behave differently than mature buyers for example. Do you use and monitor feedback from your website or Facebook page properly to increase sales?
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