Friday, 7 February 2014

US AGRICULTURE SUBSIDIES: FARM BILL, PASSED BY SENATE, AWAITS WHITE HOUSE SIGNATURE

FARM BILL, PASSED BY SENATE, AWAITS WHITE HOUSE SIGNATURE


The Senate Agriculture Committee hailed the farm bill as "the most significant reform of American agriculture policy in decades".

President Obama is expected to sign the nearly $1 trillion package.

"This bill provides certainty to America's farmers and ranchers, and contains a variety of commonsense reforms that my Administration has consistently called for, including reforming and eliminating direct farm subsidies and providing assistance for farmers when they need it most," the president said in a statement. "It will continue reducing our deficits without gutting the vital assistance programs millions of hardworking Americans count on to help put food on the table for their families. And it will support conservation of valuable lands, spur the development of renewable energy, and incentivize healthier nutrition for all Americans."

The legislation will end direct payments to farmers. Lawmakers said the payments were unfair because the agriculture industry received them whether they needed them or not.

Congress also addressed abuse and fraud in the gargantuan Supplemental Nutrition Assistance Program (SNAP) and consolidated nearly 100 programs or authorizations.

"While no legislation is perfect, this bill is a strong investment in American agriculture and supports the continued global leadership of our farmers and ranchers," U.S. Department of Agriculture Secretary Tom Vilsack said in a statement.

Sen. Debbie Stabenow (D-Mich.), chairman of the Senate Agriculture Committee, noted the farm bill represents "one of the largest investments in land and water conservation we've made in many years."
According to the Organic Trade Association (OTA), the legislation give organic farmers access to the same agriculture research and promotion programs as conventional farmers. The legislation also provides increased funding for the National Organic Program to enforce organic standards, improve technology, negotiate international trade agreements and support organic research and data collection, the OTA said.

Commenting on the farm bill, American Farm Bureau Federation President Bob Stallman said, "We are particularly pleased with provisions … to provide risk management to fruit and vegetable farmers and to support livestock farmers during disasters."

The non-partisan Congressional Budget Office (CBO) said last month direct spending authorized by programs under the legislation would total $956 billion over 10 years, with nutrition programs eating up $756 billion. According to the Center on Budget and Policy Priorities, SNAP assists 47 million Americans each month.

The farm bill is said to make the first changes to SNAP since 1996. Some reforms including closing a loophole that artificially boosts benefit levels, establishing a 10-state pilot program to engage adults in mandatory work programs and verifying that food-stamp recipients are not receiving benefits in multiple states.

According to the CBO, the farm bill would yield savings of $14.3 billion in commodity programs and $8 billion in nutrition programs from 2014 through 2023.

Lawmakers maintain the legislation will actually reduce the deficit by $23 billion. But that only amounts to slightly more than 2% from farm bill spending, according to the National Sustainable Agriculture Coalition (NSAC).

Excluding nutrition, crop insurance accounts for 45% of farm bill spending, followed by conservation (28%), commodity programs (23%) and everything else (4%), NSAC stated today in a blog.
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Tuesday, 4 February 2014

CANADIAN FOOD TRENDS: Chefs talk about food trends for 2014

CANADIAN FOOD TRENDS: Chefs talk about food trends for 2014



Mia Stainsby
Vancouver Sun
In an industry famous for crash and burns, it’s enlightening to snoop into the minds of successful restaurateurs and chefs in Vancouver. What do they see for 2014 and what are their resolutions and goals?

You can be sure they’re not resting on laurels. They’re noting trends, fickle customer behaviours and charting plans to keep moving along, improving and standing out.
It’s an industry where attention deficit disorder could work to their advantage. It’s not that Vikram Vij has been diagnosed but he can’t relax. When he does, he loses momentum, he says. Thus, not only is he one of the judges in Food Network Canada’s Chopped Canada (which premiered this month), he juggles several outstanding businesses. That includes two of the best Indian restaurants in the city (Vij’s and Rangoli), a production facility producing Vij’s Indian foods for retail, a new restaurant in South Surrey, My Shanti, set to open at the end of February, a larger, new Vij’s restaurant on Cambie St., building “dream he’s had since Day One” at the current Vij’s location and his partnership in the food truck, Vij’s Railway Express. Are we keeping up? He does not take credit, however, for Shanik, a Vij’s-like restaurant in Seattle. “That’s Meeru’s baby,” he says, referring to wife Meeru Dhalwala, who helms the food in all the restaurants.
Vikram Vij
Vikram Vij
From his vantage point, he sees chefs zeroing in on regions within a cuisine, whether it be Indian or Italian or Chinese or Malaysian. Affluence and travel have exposed urbanites to all corners of the world and they’re hungry to experience more of the world. “It’s like doing West Coast cuisine instead of Canadian. I also think chefs want to pay homage to where they or their grandparents may have come from,” says Vij.

Abhishek Roy, chef/owner of Atithi Indian restaurant (a charmer), Vij says, is planning to tweak his menu towards Bengali cuisine. “He knows the spices and can take it to a new level,” says Vij, of Roy’s evolving menu.

2014 is a watershed year for Vij personally. “I don’t want to come across as arrogant but when I opened Vij’s 20 years ago, I said to myself that by the time I’m 50, I would have five projects under my belt, one for each decade of my life.” He turns 50 in December. By then, he will have achieved that and he’s not counting the food truck because he’s in a partnership.

“From ages 50 to 60, I’m going to fine tune my projects so they’re perfect and then I’ll enjoy the fruits of whatever I’ve done. But this is my biggest year.”

A more modest goal is to add delicious non-alcoholic cocktails to Vij’s drinks list. “People are becoming more conscious of drinking habits. I want the non-alcohol cocktails to show ingenuity, maybe fruit jams topped with bubbly water. It’s got to be delicious.”

Fable Kitchen owner/chef Trevor Bird went into 2014 with a breakfast trend he expects to explode. In the U.S. and some Latin American countries, it’s the acai berry bowl, which is like an acai (a-sai-yee) sorbet topped with granola, fruit and honey. On vacation in Hawaii over Christmas, he had an acai berry bowl seven days in a row for breakfast. “We had to wait a half-hour in a lineup for it,” he says. “It’s crazy how many people are eating it.”

It’s like an ultra thick smoothie with frozen berries, frozen bananas topped with more berries, honey, granola and it’s eaten with a spoon. He’s put it on his brunch menu, subbing blueberries for acai since frozen acai berries and calling it the Fable Bowl.
He’s also jumped aboard a trend that’s set for takeoff — the rooftop restaurant garden. He’s grown some vegetables on his rooftop, mostly to show his cooks the taste of really fresh produce but he’s moved on this year to start making his own honey on the same rooftop.

He sees the “rampaging demand” gluten free, vegan dishes growing along with people’s food sensitivities. “There’ll be more customization of menus and maybe build-your-own menus,” he says.

He predicts price increases on menus. “We have the best and cheapest food (compared to world cities),” says Bird. “Vancouver diners are always demanding cheap, good food but in the U.S., tasting menus start at around $100. However, he won’t be raising prices at his restaurant.

Family-style dining, where groups share a big order or platter, will be popular, he says. “We do family style orders like pork done five ways, whole ducks, fish done two ways and sharing apply platters. When there’s a gothic meat dish on the table, it’s good for conversation. It’s like holy sh–, this is awesome.”

He’s also planning on going steady with a farmer or two. “I’d like to streamline relationships and get farmers growing for me and maybe partnering with a farmer,” he says.

Since we are post-recession, he’d like to see more creative upscale restaurants return. “We had West and Lumiere and then the recession happened and we went to comfort and cheaper prices. “

That said, comfort food is here to stay but he’d like to see it re-imagined and taken further. And vegetables, he says, are entering their glory days. “We no longer have to be protein-centric like when I went to cooking school. The onset of new vegetarian restaurants will push chefs more,” he says.
David Gunawan, chef and owner of Farmer’s Apprentice, says it’s not just about ambience and food anymore, that top-tier international restaurants like Noma, Faviken, Coi, Relae, Atala, In De Wulf and Manresa want “poetic stories and narratives guiding their restaurants.”

His plan, however, is to be more biodynamic and even more local and connected to farmers than he already is. “We’re searching for more heirloom seeds to grow and I’ll be installing a live tank to ensure freshness of my seafood,” he says.
Acorn vegetarian restaurant  chef/owner Brian Skinner leaves stir-fries, vegetarian burgers and lasagnas dying in the dust and has set the highest bar yet for vegetarian cuisine with refined vegetarian dishes (like ricotta gnocchi with coffee scented celeriac purée and hazelnuts).
Brian Skinner of Acorn.
Brian Skinner of Acorn.
He’d love more competition. “I’d like to see more health-focused high-end dining. There are lots of restaurants on the U.S. West Coast that don’t use butter or cream at all, instead, cook with unprocessed local oils and heart-healthy coconut fat. Well prepared high-end food doesn’t need foie gras, duck fat and cream to be delicious.”
Also on his 2014 wish list is a non-GM food push. “This year started well with Richmond banning the production of genetically modified plants and crops, joining other communities around B.C.,” he says.

As a chef, he wants to intensify the farm-to-table way of cooking. “I’d love to create more ingredient-driven dishes. My focus has been to source great produce locally but with specific dishes in mind. I’d love to ask farmers what they are most excited about, take the most interesting produce and build a dish around that,” he says. “It would encourage me to considered ingredients I may not have, otherwise. I’d let the ingredient inspire me.”

Tanis Ling, of Bao Bei Chinese Brasserie and a mover and shaker behind the resuscitated Vancouver Chinatown Night Market, echoes Vij’s prediction that cuisines will go more regional. She sees it in Chinese cuisine with restaurants branching into Hunanese, Shanghainese. However, she also sees Asian restaurants going fustian. “Korean, Filipino, Chinese, Vietnamese — there’s easy access to ingredients now,” she says.

It’s more wishful thinking than prediction, but Ling hopes the farm to table menus will become so normal, it’s no longer a marketing feature as it seems on some menus. “It shouldn’t be a trend. When we opened four years ago, it was difficult but now there’s an abundance of local resources.”

Her goal for Bao Bei this year is to take the intimidation out of some traditional Chinese dishes for her non-Chinese customers. “I’ve been obsessing about it for year,” she says. She’s talking salted duck eggs, thousand-year-old eggs, fermented tofu, pork or duck blood cake and pork floss. (The latter is a dried pork with the texture of cotton candy, also known as pork sung or rousing). “I’m dying to experiment with making these things ourselves or at least find a local producer. There is one guy in the city making his own thousand year old eggs; I’ve tasted them and they’re rich and creamy, not like the store bought kind at all. I’m waiting for him to perfect his recipe,” Ling says.

She’d also like to nail the restaurant’s congee dish. “We’re limited because of the limitations of the small kitchen but we want to perfect it,” she says. And, she hopes to start a blog, “highlighting what we’re interested in and writing about anything food related and fun.”
Bao Bei congee
Bao Bei congee
2014 promises to be a year where the small, local farmers gets lots of love and begin to call the shots as to what goes on the menu. Adding to the dizzying love of local, let’s hope to see more rooftop gardens. In New York City, at least six restaurants harvest crops as well as eggs from chicken coops and honey from beehives from their rooves. Roberta’s, a crazy-popular N.Y. pizzeria runs a selfie garden blog, showing what’s growing and what’s fresh.

The restaurant industry is a big-hearted one, joining in on numerous fundraisers and giving back to the community. I’m really impressed with a trend of do-good restaurants gaining momentum, especially as the condos and bourgeoisie push into the Downtown Eastside. I’m talking about the likes of the non-profit East of Main, which funds a theatre program for neighbourhood kids, Lost + Found, which is a base for fundraising for needy children in India, Save on Meats with community projects and East Van Roasters, a non-profit café with coffee and chocolate that trains and employs women in the Downtown Eastside.

Smart operators like Bao Bei’s Ling know when to leave well enough alone. She’s not implementing drastic changes to a her popular little restaurant except to tweak the congee into amazing-ness and give sex appeal to some traditional Chinese dishes. She’s taking the words of a customer to heart: “Bao Bei is like a little jukebox.” You can’t beat that.

FABLE’S BERRY BOWL: RECIPE

Trevor Bird, chef/owner of Fable, duly noted the acai berry bowl craze on his travels in the U.S. and got hooked himself. Now he serves a similar healthy dish on his brunch menu. A tough Vita Mix blender does the best and smoothest job but a regular blender will do the job. Instead of frozen acai berries, he uses local frozen blueberries, which, like acai, are incredibly nutritious.
1 cup (250 mL) frozen blueberries
1 frozen banana
1/4 cup (60 mL)almond milk
4 mint leaves mint
1 cup (250 mL) granola
Slice bananas, berries for topping
4 Tbsp (60 mL) liquid honey
Blend blueberries, banana, almond milk and mint until it has a sorbet-like texture. Divide into two bowls. Sprinkle granola, fresh fruits or berries on top and drizzle with 2 tablespoons (30 mL) honey in each bowl.
Makes 2 servings
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Wednesday, 29 January 2014

CANADIAN MARKET TRENDS: Oceans of Opportunity

CANADIAN MARKET TRENDS: Oceans of Opportunity

 0December 6, 2013 at 10:52 am by Carol Neshevich

fishWith the Pacific Ocean to the west, the Atlantic to the east, the Arctic Ocean up north and the Great Lakes in between, Canada seems naturally suited to succeed in the seafood business. The industry is certainly important for the Canadian economy: Canada was the world’s fifth-largest fish and seafood exporter in 2011, with exports to more than 130 countries. And in 2012, Canada’s fish and seafood exports brought in $4.1 billion, an increase of $41 million over 2011.

But like any industry, the seafood business in Canada has its own unique challenges. These days, issues such as sustainability, consolidation and aquaculture, among others, are providing the Canadian seafood industry with a number of challenges — as well as enormous opportunities.

Environmental footprint
Sustainability is undoubtedly the number-1 issue in seafood today. “Sustainability is certainly high on everybody’s agenda,” says Henry Demone, president and CEO of Lunenberg, N.S.-based High Liner Foods Inc. “And I think it’s great that it’s high on everybody’s agenda.” As the world population grows, he explains, “seafood is a great way to feed people — if it’s sustainable. Sustainable wild seafood has lower carbon footprint, lower freshwater use, lower feed use …lower in pesticides, lower herbicides, lower antibiotics — if it’s sustainable, it really has a lower environmental footprint than any other protein. So I think it’s really important that the industry has gone in that direction.”

Sustainability has been a growing concern in the industry since the 1990s, but the movement has gained particularly strong momentum in the past two to three years. Interestingly, Demone says this hasn’t really been driven by consumer demand. “I’m not saying there aren’t any consumers out there looking for this, but generally it’s been a retail-driven phenomenon,” he says, noting that typically it’s been NGOs pressuring retailers, and then retailers pressuring the brands and suppliers to comply.

Linda Fox, director of Marketing, Frozen Business Unit for Markham, Ont.-based Sofina Foods Inc., agrees that it’s not largely a consumer-driven initiative. Sofina purchased Janes Family Foods in 2012, and as a producer of frozen packaged fish products the Janes brand has been using only fish that is certified by the MSC (Marine Stewardship Council — the international body working toward implementing sustainable fishing practices around the world) since 2011. But as Fox explains, “We did not implement this change in response to strong consumer demand.” Leger Marketing conducted an online survey of 1,500 Canadians in May 2011 for the Janes brand, and according to Fox, “the survey revealed that only one in 10 Canadians choose their seafood in grocery stores or restaurants based on seafood sustainability. Taste and price were ranked as having the highest influence on the type of seafood selected.” For Janes, however, sustainability has long been a deeply held goal for the brand, regardless of consumer concern for the issue. “We certainly feel it is important that corporations step up where they can,” says Fox.

There have undoubtedly been some financial costs associated with insisting on sustainable practices, but “it’s the cost of doing business these days,” says Sal Battaglia, vice-president of Marketing at Vaughan, Ont.-based wholesaler Seacore Seafood Inc. The sustainability movement has definitely changed the way Seacore operates in the last couple of years. “Before, we weren’t really looking if our resource product was sustainable or not, but now it’s actually one of the most important things,” says Battaglia. “Whenever we’re sourcing product, we’ll always try to see if there’s a sustainable option, and if there is, then we’ll source that product.” Adds Fox, “there is some expense associated with carrying the MSC logo, but it isn’t too onerous and it helps to fund additional awareness and education. The cost of not using certified sustainable seafood is larger in the long run.”

And the good news is that things are beginning to level off in terms of higher costs, as the seafood world has moved closer toward full sustainability. “It’s always particularly difficult during transitions, but I think the worst is over for that right now,” says Demone. “Let’s say, for example, that cod comes from four different countries, one of which is certified sustainable. Well, that country [with the certified cod] is going to charge more for their cod, given equal quality and other attributes. But once you get most of the cod fisheries certified, then it just becomes the going cod price. So I think the industry has gotten far enough along now that we’re paying less of a premium each year to meet that commitment. It was probably harder [financially] a year or two ago.”

Larger players
Another major trend affecting Canada’s seafood industry today is consolidation, as mergers and acquisitions tighten up a previously very fragmented industry. For High Liner in particular, says Demone, the company’s sales went from under $300 million six or seven years ago to somewhere between $1.1 billion and $1.2 billion today, and most of that growth has been due to mergers and acquisitions. “We’ve bought four of our competitors in the last six years,” Demone explains. “I think this is all positive for the industry, because the seafood industry, compared to other food categories, still remains highly fragmented. The fact that we’re one of the larger players at a run rate of just under $1.2 billion…well, we just wouldn’t be one of the larger players in most parts of the food business [with those numbers], to be honest with you, but in the seafood business we are, and that speaks to the fragmentation. So I think having larger players who can make the commitment to sustainability, who can develop the new products, who can provide proper marketing support for new product launches…I think that’s key.”

Indeed, Fox says the acquisition of Janes by Sofina has been positive for the company. “We now have access to a wide range of experienced professionals, the ability to pull together promotions among our own complementary brands, manufacturing facilities across Canada, and new protein products previously not in our repertoire, for example,” she maintains.

Derek Butler, executive director of the St. John’s, Nfld.-based Association of Seafood Producers, thinks all this consolidation is a good start, but feels this is just the tip of the iceberg. “There has been some consolidation in recent years, but more is needed. We are a very fragmented industry, very ‘small scale’ in terms of our competitors. That adds costs. Just to compare on one indicator, Alaska has a crab fishery with four major ports, while we have around 200. They have average landing size of over 100,000 lbs, and we are just over 7,000 lbs,” he explains. “On the processing side, plants are closing, particularly in shrimp, as the quota reduces, or [they] were closed by external factors, and then they opted not to re-open. We need more consolidation, and more economies of scale, to get more work out of the fisheries and higher incomes for all participants.”

Farmed fish
Aquaculture is another high-profile — and often controversial — issue in the seafood industry these days. Opponents of aquaculture criticize the practice for the potential waste, water pollution and spread of disease that can be associated with fish farming. That said, most of the industry players Food in Canada spoke with article agree that aquaculture has a vital role to play, as long as it’s done with best practices in mind. “I think everyone recognizes that aquaculture is an important source of fish protein all over the world, just like we get most other animal protein from farms,” says Butler.

Adds Demone: “I do think aquaculture has a big role to play in helping to feed a hungry planet. It is controversial in certain quarters…but let me also say when you compare aquaculture to land-based protein production, whether it’s the carbon footprint or the feed conversion ratio, aquaculture performs very well.” While Demone doesn’t say it’s perfect, he admits, “just like in the wild fishery, pressure to operate sustainably will bring good change, and I think that will happen in aquaculture as well….Some of the fishing companies may see it as competition, but I think generally, most of the market-facing companies like High Liner would say that aquaculture’s going to supply the growth, so we’ve got to get comfortable with it and we’ve got to do it right.”

There have been a few new farmed species making waves in recent years. “Every once in a while, a new species makes it into the mainstream,” says Demone, “and the two that have done that in the past 10 years in Canada have been tilapia and pangasius, which are both farmed fish, but farmed fish that have a low environmental impact because they’re mainly herbivorous.” Since both of these tend to be a little lower in cost — particularly pangasius — these new introductions have filled a need in Canada’s lower-priced white fish market, explains Demone.

Although the Janes brand currently doesn’t use farmed fish, the company isn’t ruling it out. “When we committed to having all of our products MSC-certified, we made a commitment we intend to keep,” says Fox. “However, it is also clear to us that there are types of farmed fish that some consumers enjoy. Tilapia, which is only farmed, and salmon, of which a significant percentage is farmed, both come to mind.” So while Janes currently sells only MSC-certified, wild-caught whole fillet products, she says, “we recognize there may come a day when we need to take a look at other certification programs like ASC (the Aquaculture Stewardship Council). The number of farmed fish that exist is large and growing, while some wild fish populations are declining. These facts, together with the exponential growth in the number of people on earth, makes it necessary for us to be on the lookout for good, sustainable, healthy ways to source protein. That doesn’t mean walking away from our MSC commitment; it does mean that we may expand our portfolio of options.”

Meanwhile, in the arena of processed and value-added seafood products, the industry continues to make headway with interesting new innovations. “Retailers are looking for new ways to market seafood, while consumers are looking for convenient and user-friendly ways to prepare seafood,” says Jeff Duffin, vice-president of Global Marketing for Bedford, N.S.-based Clearwater Seafoods LP. “For example, Clearwater has recently entered this retail space with new products like Scallops & Sauce and Bacon Wrapped Sea Scallops…By offering great-tasting and convenient options, we’re helping make seafood a part of consumers’ everyday lives.” Fox adds that smaller package sizes of plain frozen fillets seem to be gaining in popularity – “likely the boomer effect of smaller households,” she explains. Fish tacos are also a popular trend that value-added producers would do well to consider, says Fox. “Janes recently launched Fish Bites, which is a small battered piece of whole fillet that works well in a taco or on its own as a finger food for dipping – very family friendly.”
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Tuesday, 28 January 2014

MARKET TRENDS: 10 quirky food trends for 2014

MARKET TRENDS: 10 quirky food trends for 2014


food trends 2014

food trends 2014


RITA DEMONTIS, NATIONAL FOOD EDITOR, QMI AGENCY


, Last Updated: 4:22 PM ET

Cue the cauliflower — it's this year's kale. And eggs are giving beef a run for the money in food trends we'll be celebrating in 2014.
According to Canadian Restaurant News, the National Restaurant Association, (who reached out to the nation's professional foodies) this year's food trends range from the usual standards — locally sourced everything — to the unique and unusual, like hybrid desserts (cronuts live!), and snout to tail eating.
Gluten-free continues to dominate the menus and the quinoa love affair is as hot as ever (although I for one was hoping all the hype for this weed would die down a tad).
And gin will be 2014’s liquor of choice.
There's so much in store this year, with supermarket aisles crammed with new and innovative food types, to restaurants turning menus inside out with daring new dishes. New York-based JWT, one of the world's best-known marketing communications brand, recently released its forecast of 100 things to watch for in 2014, and the list is delicious food for thought: Yogurt will be going the savoury route, and "silent meals" will be offered by restaurants (Eat in Brooklyn, NYC is one) to help diners "eat more mindfully" and focus more on the taste of the food rather than the noise and distraction.
Also, "stealth health" is coming to an eatery near you — where restaurant chains work to improve the quality and nutrition of their offerings (like cutting back on sodium and preservatives) — but hoping diners don't notice.
JWT reports one of the 10 Trends in the produce department is "ugly" produce — proudly imperfect, lumpy goods like heirloom tomatoes, or gnarled carrots normally seen at farmers' markets are gaining more appeal than the prettier produce we're used to. There's even a private-label line of "nonconformist" produce dubbed "Wunderlinge" - a riff on the words anomaly and miracle that are selling like crazy in Austria!

We're also going to see cocktails on tap (much like we've seen wine on tap) and craft mocktails, which incorporate syrup infusions, fresh juices and homemade sodas for non-drinkers who have been stuck with the same old same old.
And look out for "deconstructed dinner kits" being delivered to your home — kits that provide all the ingredients, in just the right amounts, to make gourmet meals at home.
One trend worth eating up is "edible packaging" — JWT reports marketers are harnessing new technologies to create edible wrappers. The Bob’s burger chain in Brazil now serves its burgers in packaging you can eat. Harvard bioengineer David Edwards is behind WikiPearl, whose edible packaging can enclose any food or beverage, “like a grape skin,” he says.
According to Canadian Restaurant News, Peruvian cuisine looks to make waves along with "root-to-stalk" recipes to reduce food waste.
One of the biggest areas of change may be coming to a wedding reception near you — smaller, lighter menus are becoming common requests from the bride and groom, along with "raw" menus that include steak tartar and beef carpaccio, notes Toronto-based event specialist Tanya D'Adderio of Montcassino Hotel & Event venue. "We've also seen an increase in curiosity for sweet ingredients combined with savoury items," says D'Adderio. "One dish is a baked fish with a silky reduction of licorice — a truly memorable dish!"
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Monday, 27 January 2014

HEALTH ALERT: UK: 90% of food displayed to children at checkouts unhealthy, study finds

UK: 90% of food displayed to children at checkouts unhealthy, study finds

Products packed with fat, salt and sugar displayed at child's eye level at Asda, Sainsbury's and Tesco convenience stores
  • , health editor Theguardian.com, 
Asda checkout
Asda checkout lanes. The researchers visited smaller stores of Asda, Sainsbury’s and Tesco in Sheffield. Photograph: David Levene for the Guardian
Convenience stores run by big supermarket chains involved in the government's responsibility deal on nutrition are exposing children to substantial displays of unhealthy sweets and snack food at the checkout, according to a study.
Researchers at Sheffield University visited the smaller stores of Asda, Sainsbury's and Tesco in the city and discovered what harassed parents often complain of – that the queue for the checkout often passes shelves of chocolate bars, drinks and sweet snacks at children's eye level.
In a first, they analysed the food items that were at just the right height for children – about one metre from the ground – and worked out their nutritional value. The team from the university's school of health and related research found that 90% of the products children saw as their parents queued to pay were unhealthy, according to the Food Standards Agency's definition. They were packed with saturated fat, salt and sugar. The healthiest item on display was sugar-free chewing gum.
The study featured just 13 stores in Sheffield, but Dr Jason Horsley, who led it, said there was no reason to believe they were unusual. "I can't say for sure that the rest of the country is not unlike Sheffield and does not have a completely different eating pattern, but I travel around and haven't noticed any obvious differences elsewhere."
The three supermarket chains are all members of the government's public health responsibility deal, which was launched in 2011 and had been running for a year before the data for the study was collected. The deal involves food manufacturers, restaurants and supermarkets signing pledges to reduce the amount of saturated fat, salt and calories in food and drinks.
In March 2011 all three supermarket chains pledged to "support and enable our customers to eat and drink fewer calories through actions such as product/menu reformulation, reviewing portion sizes, education and information, and actions to shift the marketing mix towards lower-calorie options".
The deal is the flagship of the coalition government's anti-obesitystrategy, driven by concerns particularly about the increasing weight of children, a third of whom in the UK are now overweight or obese. Overweight children are more likely to become obese adults and obesity is linked to a wide range of diseases including diabetes, heart problems and cancer.
But it is hard for parents to take a stand against the pester power of children, which has long been recognised by those involved in food marketing. "Children are a significant market for retailers of processed foodstuffs, and budgets dedicated to advertising to children have grown exponentially in the last three decades. Youngsters are often naive to sophisticated marketing techniques and they influence parents' purchases through pester power," said Horsley.
The inner-city stores were visited by medical students, who received permission from the managers to survey the items on display at child's eye height at the checkout. One store had a completely different display at the checkout from all the others: there were no sweets or junk food snacks, just dried fruit and nuts.
"The students who collected the data asked the store manager why," said Horsley. "He said because he'd seen something about a potential change in company policy or something that might be going to happen. He'd discussed it with his mum, who told him he should do it."
Some of the big chains have changed their checkout displays at larger supermarkets in response to pressure, but not at the smaller convenience stores. Sainsbury's pointed out that the sweets had long gone from the checkout lanes of their big stores, but suggested customers did not want the same thing in the smaller shops.
"We were one of the first supermarkets to stop selling confectionery at main checkouts over five years ago to help customers shopping with their families," said a spokesperson. "We also know that people shop differently in convenience stores to supermarkets and expect to find confectionery near the tills in those stores, but we always stock a good selection of fruit, nuts and other healthier alternatives alongside."
The Children's Food Campaign has been enlisting parents to pressure supermarkets to remove junk food from the checkout by handing in red cards stating "Your store has failed the checkout test", and green ones if the sweets and unhealthy snacks have been removed.
Malcolm Clark, of the campaign, said the Sheffield study was in line with international research on junk food at the tills. "Convenience stores are the next big challenge," he said.
Clark pointed out that Lidl banned sweets from the checkouts at all its 600 stores this month, replacing them with dried and fresh fruit, oatcakes and juices. Its research showed that seven out of 10 customers would choose lanes without sweets.
A Tesco spokesperson said: "Tesco was the first to take sweets off checkouts in our larger stores more than a decade ago. We are now looking at how to give customers a more balanced range of choices, including healthier products, at checkouts in our smaller convenience stores."
Asda said: "We're at a loss to understand why this narrow research is being taken seriously. Asda doesn't operate the small high street shops referred to in the study and nor does the report take into consideration the mix of food with non food at checkouts.
"We believe in offering customer's choice and encouraging healthy, balanced lifestyles. We therefore offer customers a range of different products at our checkouts including batteries, magazines as well as toiletries and some treats."
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Sunday, 26 January 2014

HEALTH ALERT: Sodium Intake

CDC PUBLISHES REPORT TO HELP RESTAURANTS REDUCE SODIUM

The report, “From Menu to Mouth: Opportunities for Sodium Reduction in Restaurants," outlines several ways health departments and restaurants have worked together to offer lower-sodium choices:
  • Health department dietitians help restaurants analyze the sodium content of their foods and recommend lower-sodium ingredients.
  • Restaurants clearly post nutrition information, including sodium content, at the order counter and on menus or offer lower-sodium items at lower cost.
  • Health departments and restaurants explain to food service staff why lower sodium foods are healthier and how to prepare them.
The report also features examples of sodium reduction successes. In Philadelphia, the health department worked with 206 restaurants to create the “Philadelphia Healthy Chinese Take-out Initiative." After nine months, analyses of two popular dishes offered by 20 of the restaurants showed sodium was reduced by 20%.

“The bottom line is that it’s both possible and life-saving to reduce sodium, and this can be done by reducing, replacing and reformulating," said CDC director Tom Frieden, M.D., M.P.H. “When restaurants rethink how they prepare food and the ingredients they choose to use, healthier options become routine for customers."

Americans eat out at fast food or dine-in restaurants four or five times a week; on average, foods from fast food restaurants contain 1,848 mg of sodium per 1,000 calories and foods from dine-in restaurants contain 2,090 mg of sodium per 1,000 calories.

The U. S. Dietary Guidelines recommend the general population limit sodium to less than 2,300 mg a day. However, a recent CDC report shows the majority of the U.S. population consumes excess sodium. Exceeding recommended amounts can cause high blood pressure, one of the leading causes of heart disease and stroke.

Sources:

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