SOCIAL MEDIA MARKETING: In photos: The path to a gorgeous Instagram food photo

• Marketing

In photos: The path to a gorgeous Instagram food photo

The Globe and Mail

Published Thursday, Jul. 24 2014, 4:51 PM EDT

Last updated Thursday, Jul. 24 2014, 4:59 PM EDT

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  A plate of shish kabobs rests amidst brushes, nail polish, and other tricks of the food prep trade before a product shoot at food marketing agency The Hot Plate's Toronto office.
  (DARREN CALABRESE FOR THE GLOBE AND MAIL)

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  An employee sears corn with a blowtorch in preparation
  (DARREN CALABRESE FOR THE GLOBE AND MAIL)

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  Employees work in the kitchen at The Hot Plate
  (DARREN CALABRESE FOR THE GLOBE AND MAIL)

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  An employee lays out food for a product shoot with exact precision
  (DARREN CALABRESE FOR THE GLOBE AND MAIL)

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  The Hot Plate sets up a backdrop for Welch’s grape juice
  (DARREN CALABRESE FOR THE GLOBE AND MAIL)

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  Amanda Riva, owner and CEO of The Hot Plate, critiques a recent shoot
  (DARREN CALABRESE FOR THE GLOBE AND MAIL)

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  A computer monitor displays a photo from a product shoot
  (DARREN CALABRESE FOR THE GLOBE AND MAIL)