MARKET ENTRY STRATEGY: BRANDAID Food Inc.launches Consulting Services for Retail, Wholesale & Food Service listings

CONSULTING SERVICES OVERVIEW

Want your product listed in Canada?

PROJECT REVIEW, PLAN DEVELOPMENT AND ADMINISTRATION

1. CLIENT PRE-ENGAGEMENT REVIEW

·         Listing Fees

·         Promotional Funding, Trade, Promo & Deduction Management

·         HACCP, Global Gap, etc.

·         Warehousing, Storage, Handling

·         Pallet and Returnable Container Tracking

·         Budgets – Branding, Marketing ,  Supply/Logistics

            In all cases, strategies for dealing with deficiencies will be developed.

2. MARKETING PLAN PREPARATION AND DELIVERY

·         Store checks - product and shelf facings

·         Competitor Analyses

·         SWOT analyses, pricing, features, conclusions

·         Store checks for product and shelf facings

·         EDI setup

·         GS1 listing

·         Branding strategy

·         Package design

·         Sales strategy

·         Promotional program

·         Test marketing

·         Launch strategy

3. BROKER PLAN

·         Interview suitable brokers

·         Sign where required

4. SUPPLY AND LOGISTICS STRATEGY

5. CLIENT PRESENTATIONS

·         Presentation of SKU

·         Purchasing department dealings

Contact:

Bruce MacDonald

President & CEO

BRANDAID Food

bmacdonald@brandaidfood.com

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Check out my new e-book entitled: Social Media Marketing in Agri-foods - Endless Profit and Painless Gain

The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1

Thanks for taking the time

HOW TO ENTER EMERGING MARKETS - PART 2 FROM AN ENTREPRENEUR"S PERSPECTIVE

Written by Bruce MacDonald

Success is no longer about fancy packaging and carefully controlled messages.  When everyone can see what you're doing, the most essential values are transparency, honesty and credibility.  You win by matching your image with reality, acting with integrity, and sincerely apologizing when you're wrong

1.     Customer Service Response Time: Act quickly to fix disgruntled customers.  In 2009, Domino's was blindsided by a YouTube video showing two disgruntled employees contaminating the food they were about to deliver. It was a PR nightmare for the company, until they fired back through social media — uploading their own YouTube video explaining what they were doing to fix the situation and creating a special Twitter account to specifically handle customers concerns about this issue.   Their quick and appropriate responses directly to the people most concerned allowed Domino's  to diffuse what could have been a catastrophic event.

2    

      2.  Understand everything you market and post on line.  How could Coca-Cola have allowed anyone working for them to post a reference to a disgusting pornographic movie on a fourteen year-old girl’s wall – a movie that girl later searched for on the internet to find out what the obscure status update meant.

So where did Coca-Cola go wrong, and what can you do to avoid something like this happening to your own brand? The answer is quite simple.  Never, never allow any “social marketing agency”, no matter how edgy they seem and no matter how often they tell you that they’re “experts,” post or publish anything in your company or brand’s name without checking it first.  

Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain"

The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1

Thanks for taking the time!