Everything’s coming up protein—and not just the sports nutrition market. Good-tasting, convenient new products that tap into the rising demand and provide choices beyond bars and beverages are well-positioned for success.
Protein provides a wide array of health benefits, including some recognized by consumers outside of bodybuilders and athletes. Not only does protein fortification signal increased strength and endurance, more and more it’s being associated with weight management, satiety and healthy aging.
Protein-fortified soups might be just the thing to shore up sales in that category. According to market research firm NPD Group, 30 percent of primary grocery shoppers said they want to see more types of protein-enriched foods in the future. Protein-enriched soup was the most-desired food item. Plus, a convenient heat-and-eat soup would appeal to seniors, a demographic that has a large segment in need of more protein in their diet.
Food Product Design’s FoodTech Toolbox offers a sample formulation: Lentil Power Soup, contributed by The U.S. Dairy Export Council, which combines the exotic, flavorful appeal of a vegetable-rich lentil-curry soup with the power of dairy proteins. The formulation uses proteins from milk protein concentrate and a concentrated casein ingredient, each serving delivering 20 grams of protein.
As a healthful bonus, the soup also provides 35 percent Daily Value of calcium.
Protein-fortified soups might be just the thing to shore up sales in that category. According to market research firm NPD Group, 30 percent of primary grocery shoppers said they want to see more types of protein-enriched foods in the future. Protein-enriched soup was the most-desired food item. Plus, a convenient heat-and-eat soup would appeal to seniors, a demographic that has a large segment in need of more protein in their diet.
Food Product Design’s FoodTech Toolbox offers a sample formulation: Lentil Power Soup, contributed by The U.S. Dairy Export Council, which combines the exotic, flavorful appeal of a vegetable-rich lentil-curry soup with the power of dairy proteins. The formulation uses proteins from milk protein concentrate and a concentrated casein ingredient, each serving delivering 20 grams of protein.
As a healthful bonus, the soup also provides 35 percent Daily Value of calcium.
No comments:
Post a Comment