WANT TO LAUNCH YOUR NEW FOOD PRODUCT INTO CANADA OR US MARKET?

CANADA / US FOOD PRODUCT LAUNCH

PROJECT REVIEW, PLAN DEVELOPMENT AND ADMINISTRATION

OBJECTIVE:

BRANDAID Food's services are designed to target the needs of organizations wanting to get products listed with major food retailers in Canada and/or the US. We always list under the assumption that the deliverable is a successful listing and this involves not only getting a product included on a retailer's product listing but also insuring the product stays listed.

ASSUMPTIONS:

Attached you will find a detailed breakdown of the steps that can be required when listing and launching a new product. In putting this list of steps together we made a number of assumptions. The necessity of all these steps being carried out by BRANDAID Food is reliant upon your client and their level of experience and extent of resources they have available to deploy to the successfully implementation of a retail listing/launch.

•  Retailer has not experienced conducting a listing/launch with a major Canadian or US food retailer. 
•   "listing" comprises not only getting a product included on a retailers product listing but also insuring the product stays listed and this requires the vendor to develop and deliver the product's in-store launch program (i.e. test marketing, promotions, POS strategy, logistics setup and execution etc.) and merchandising strategy. The attached itemizes the steps involved in this listing program. 
• BRANDAID Food will be responsible for not only the development of the "listing" program but also the execution of all facets of the project as detailed.

BUDGETS:

The budget for a listing project varies depending on what steps in the execution of the listing project the client is prepared to undertake and capable of executing internally. Phase 1 as shown in the attachment is critical to establishing the definitive budget for any given client. In this "Client Review" phase BRANDAID Food's consultants review the client's state of readiness to submit a product to a retailer for listing. We know from extensive experience what the retailer will be looking for at the outset in order for the vendor to even qualify to submit a new product or SKU to the retailer for review.

PHASE 1 "CLIENT PRE-ENGAGEMENT REVIEW":

This is a mandatory first step in any listing project. Before reviewing any new product the retailer will need to be satisfied that various certifications are in place, insurance has been secured, the vendor has the capability in terms of budget, expertise and planning to execute a successful product launch and merchandising program. The retailer will want to conduct a site inspection of the vendor's warehousing, productions facilities etc.

BRANDAID Food will verify how ready the vendor is to submit a new product and, as required, itemize what needs to be done to get the vendor prepared to make a submission to any specific retailer.

Examples of the review include:

·         Value proposition, competitor advantages, product positioning

·         Listing Fees, labeling, nutritionals

·         Promotional Funding, Trade, Promo & Deduction Management

·         HACCP, Global Gap, etc.

·         Warehousing, Storage, Handling

·         Pallet and Returnable Container Tracking

·         Budgets – Branding, Marketing , Supply/Logistics

            In all cases, strategies for dealing with deficiencies will be developed.

Contact us for a quote.

PHASE 2 "MARKETING PLAN PREPARATION AND DELIVERY":

The budget for this stage is influenced by the possibility that certain elements of the marketing program (e.g. packaging design and mock-up production, ad creative, marketing materials design and production) will need to be outsourced. These costs can be limited by the client's internal marketing resources and capabilities.  

Examples of this include:

·         Store checks - product and shelf facings

·         Competitor Analyses

·         SWOT analyses, pricing, features, conclusions

·         Store checks for product and shelf facings

·         EDI setup

·         GS1 listing

·         Branding strategy

·         Package design

·         Sales strategy

·         Promotional program

·         Test marketing

·         Launch strategy

Contact us for a quote.

PHASE 3 & Beyond "BROKER PLAN, SUPPLY LOGISTICS, CLIENT PRESENTATIONS":

The budget for this stage is influenced by the possibility that certain elements (e.g. POS materials design, production and setup; in-store demonstrations and promotions; test market sampling) will require outsourcing. Once again these costs can be limited by the client's internal resources and capabilities.  

Examples include:

·         Broker set up

·         Supply chain logistics versus forecasting

·         Continue head office liaison with plant production and sales

·         Execute Launch strategy

For all phases, more detailed budget breakdowns itemizing specific details regarding tasks and hours are available.

Contact us for a quote.

Contact:

Bruce MacDonald

Chief Executive Officer

BRANDAID Food

bmacdonald@brandaidfood.com

(647) 244-1063

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Thanks for taking the time