Social Media at its Best:
Social media is a valuable tool to solicit and engage potential customers - let them create and pick the next Big Thing. Think of crowd sourcing as an online tool or think tank of ideas followed by a social media vote for the best idea. Rewarding the winner can really drive success.
Outside of the US, McDonald's has crowd sourced burger recipes and Lay's create-a-chip contests produced Caesar Salad flavored chips is Australia, Shrimp chips in Egypt Sausage-flavored chips in Poland.
Lay's is now launching a $1 Million winner campaign through it's "Do us a Flavor" Facebook vote. Facebook is changing its rules with the familiar "Like" button being replaced with an "I'd Eat That" button. Lay's will select three finalists - all of which will be developed into flavors and sold in early 2013. Then a final Facebook vote will decide on a winner.
Social media is a valuable tool to solicit and engage potential customers - let them create and pick the next Big Thing. Think of crowd sourcing as an online tool or think tank of ideas followed by a social media vote for the best idea. Rewarding the winner can really drive success.
Examples
are endless: Samuel Adams asked their consumers to create a new crowd sourced
beer. Arizona Iced Tea is asking consumers
to create its next flavor.
Outside of the US, McDonald's has crowd sourced burger recipes and Lay's create-a-chip contests produced Caesar Salad flavored chips is Australia, Shrimp chips in Egypt Sausage-flavored chips in Poland.
Lay's is now launching a $1 Million winner campaign through it's "Do us a Flavor" Facebook vote. Facebook is changing its rules with the familiar "Like" button being replaced with an "I'd Eat That" button. Lay's will select three finalists - all of which will be developed into flavors and sold in early 2013. Then a final Facebook vote will decide on a winner.
Food for
thought: What a tremendous way to create a buz with a head-to-head flavor
showdown.
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