How do Canadians Measure Up?
So why write a book about the Canadian food industry, how we eat,
shop, buy and sell value-added food products?
There is no single source guideline that depicts the Canadian experience
from field to table.
Why is Agri-food such an important asset for Canada? Why do companies want to set up shop and diversify their businesses into Canadian or developing markets? What is so enticing about being a "Canuck"? Why is the Canadian economy embracing economic growth ahead of the US which is still experiencing high unemployment rates, outsourced manufacturing trends, declining health and nutrition standards and a sluggish recovery out of an economic recession?
Our food and beverage industry is flourishing. We respect our health and diets. We love social media. Despite huge geographical distribution
hurdles, our retailers, wholesalers, and food service industries are
thriving. The Canadian marketplace is a
hidden treasure that drives our economy.
Canada truly is the land or opportunity. This book will enlighten you with an in depth
analyses of current market trends; best practices of multinationals; tips on
launching your products,
technologies or
processes into Canadian or emerging markets; and even ideas on how to
annihilate your competitor.
Whether you are a food scientist, an executive, a health food addict, an athlete, someone working within the Agri-food industry, an entrepreneur, a dietician, a nutritionist, a consumer, or food junkie, you will surely gain a better insight into what all the excitement is about - food for thought!
Coming soon...a new book entitled -
"Food for thought. Gateway into Canadian and Emerging Markets - Tips for Success"
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