September 17, 2014 - Blog
How a food looks can be a major deciding factor as to whether a consumer will try the product. In order to increase visual appeal, food and beverage designers turn to a toolbox of colors options—synthetic or natural—to keep foods looking fresh and appetizing.
In today’s clean-label word, consumers are increasingly seeking products free from artificial colors and dyes, causing a shift away from FD&C-certified colors toward more “natural" alternatives. In terms of revenues, the global market for natural colors was estimated to be worth approximately $732.1 million in 2011 and is expected to reach $1.3 billion by 2017, according to the MarketsandMarkets report, “Food Colors Market by Type, Application & Geography—Global Trends & Forecast to 2019."
Food is the largest application segment for natural colorants with more than 32 percent market share, followed by soft drinks and alcoholic beverages. The market for natural colors is likely to become competitive as manufacturers have begun using natural colors in many products.
Of course, the “natural" landscape can be challenging to navigate, as FDA does not define colors as natural or artificial. In fact, FDA considers any product with added color—with the exception of those that receive the color from the food itself—to be artificially colored.
From a consumer perspective, the color’s natural-versus-artificial status is often determined the ingredient’s labeling. Colors derived from carotenoids or anthocyanins, for example, often carry names representing their fruit, vegetable or spice origins. Other colors considered “natural" include Spirulina extract, caramel colors, carmine and cochineal extract.
Natural colorants, like synthetics, can present challenges during formulation. Careful consideration of the application, processing parameters, intended shelf life, and other considerations, can ensure the colors will perform as intended.
For example, in bakery applications, high temperature or extreme pH can have negative effects on color ingredients—whether natural or synthetic. Understanding where the color will be added during processing along with what other conditions the color will be exposed to is critical when adding colors to baked goods.
Coloring beverages, on the other hand, will present a different set of challenges. Ingredients interaction, shelf life, packaging and storage conditions must all be considered when selecting colors for beverages.
For a closer look at colors—including how to effectively formulate with both naturals and synthetics in bakery, dairy, beverages and fortified foods—download the free Digital Issue, “Colors Formulation Strategies," from Food Product Design.
How a food looks can be a major deciding factor as to whether a consumer will try the product. In order to increase visual appeal, food and beverage designers turn to a toolbox of colors options—synthetic or natural—to keep foods looking fresh and appetizing.
In today’s clean-label word, consumers are increasingly seeking products free from artificial colors and dyes, causing a shift away from FD&C-certified colors toward more “natural" alternatives. In terms of revenues, the global market for natural colors was estimated to be worth approximately $732.1 million in 2011 and is expected to reach $1.3 billion by 2017, according to the MarketsandMarkets report, “Food Colors Market by Type, Application & Geography—Global Trends & Forecast to 2019."
Food is the largest application segment for natural colorants with more than 32 percent market share, followed by soft drinks and alcoholic beverages. The market for natural colors is likely to become competitive as manufacturers have begun using natural colors in many products.
Of course, the “natural" landscape can be challenging to navigate, as FDA does not define colors as natural or artificial. In fact, FDA considers any product with added color—with the exception of those that receive the color from the food itself—to be artificially colored.
From a consumer perspective, the color’s natural-versus-artificial status is often determined the ingredient’s labeling. Colors derived from carotenoids or anthocyanins, for example, often carry names representing their fruit, vegetable or spice origins. Other colors considered “natural" include Spirulina extract, caramel colors, carmine and cochineal extract.
Natural colorants, like synthetics, can present challenges during formulation. Careful consideration of the application, processing parameters, intended shelf life, and other considerations, can ensure the colors will perform as intended.
For example, in bakery applications, high temperature or extreme pH can have negative effects on color ingredients—whether natural or synthetic. Understanding where the color will be added during processing along with what other conditions the color will be exposed to is critical when adding colors to baked goods.
Coloring beverages, on the other hand, will present a different set of challenges. Ingredients interaction, shelf life, packaging and storage conditions must all be considered when selecting colors for beverages.
For a closer look at colors—including how to effectively formulate with both naturals and synthetics in bakery, dairy, beverages and fortified foods—download the free Digital Issue, “Colors Formulation Strategies," from Food Product Design.
