July 29, 2014 - Blog
When I began my journalism career in 1985, my main tools of the trade were a reporter’s notebook, a Rolodex of sources and a lot of pens. Fast forward to 2014, and I would hazard a guess that young J-school students have never touched a Rolodex or even a reporter’s notebook for that matter.
Times have changed, and technology has ushered us into a “gotta have it now" society where online communities like Twitter, Facebook. LinkedIn, Instragram and Pintrest provide a platform to share information, ideas, personal messages and other content. And while we all use social media in some form or another, it has become an essential business tool for companies across the globe.
Most companies post content to social media sites, but attracting purchasing consumers as a result requires tight integration between social media efforts and the overall marketing strategy. When social media and other tactics like email marketing and advertising work together, brands are equipped to grow a loyal consumer audience. Companies whose products possess a nutritional benefit have even more social media influence when it comes to attracting consumers.
This topic will be addressed during the Food Product Design track of the SupplySide Education program, sponsored by BASF, Oct. 7 from 3-3:50 p.m. I invite you to join Todd Pauli, partner, The Shelton Group, and Suzanne Shelton, president, The Shelton Group, who will lead the “Three Steps to a Successful Social Media Strategy for Nutrition-Focused Brands" presentation.
The session will cover each of the three steps necessary for building a successful social media strategy: content planning, interacting with social sites, and using social analytics. Attendees will walk away with tangible, easy-to-implement tactics for building a successful social media program, including how to set up a content calendar that integrates across their marketing efforts, what to look for in choosing a person to post social content, and how to measure success with analytics.
To cover these concepts Pauli and Shelton will walk through building a social media strategy for a fictional food brand enabling attendees to easily relate the content to their own brands. The last portion of the presentation will address the advantages nutrition-focused brands have when it comes to social media, along with specific strategies that can be used to leverage these advantages.
When I began my journalism career in 1985, my main tools of the trade were a reporter’s notebook, a Rolodex of sources and a lot of pens. Fast forward to 2014, and I would hazard a guess that young J-school students have never touched a Rolodex or even a reporter’s notebook for that matter.
Times have changed, and technology has ushered us into a “gotta have it now" society where online communities like Twitter, Facebook. LinkedIn, Instragram and Pintrest provide a platform to share information, ideas, personal messages and other content. And while we all use social media in some form or another, it has become an essential business tool for companies across the globe.
Most companies post content to social media sites, but attracting purchasing consumers as a result requires tight integration between social media efforts and the overall marketing strategy. When social media and other tactics like email marketing and advertising work together, brands are equipped to grow a loyal consumer audience. Companies whose products possess a nutritional benefit have even more social media influence when it comes to attracting consumers.
This topic will be addressed during the Food Product Design track of the SupplySide Education program, sponsored by BASF, Oct. 7 from 3-3:50 p.m. I invite you to join Todd Pauli, partner, The Shelton Group, and Suzanne Shelton, president, The Shelton Group, who will lead the “Three Steps to a Successful Social Media Strategy for Nutrition-Focused Brands" presentation.
The session will cover each of the three steps necessary for building a successful social media strategy: content planning, interacting with social sites, and using social analytics. Attendees will walk away with tangible, easy-to-implement tactics for building a successful social media program, including how to set up a content calendar that integrates across their marketing efforts, what to look for in choosing a person to post social content, and how to measure success with analytics.
To cover these concepts Pauli and Shelton will walk through building a social media strategy for a fictional food brand enabling attendees to easily relate the content to their own brands. The last portion of the presentation will address the advantages nutrition-focused brands have when it comes to social media, along with specific strategies that can be used to leverage these advantages.
