July 14, 2014 - Blogs
Protein is all the rage among consumers. It promotes satiety, and is recognized for its benefits to sports nutritionand weight management. But protein isn’t enough—consumers want convenience and taste, and many are seeking products with a natural flare. Enter bars, a convenient format to meet all—or at least many—consumer demands.
The market for protein-fortified and high-protein foods is booming. Nearly 3 percent of global food and beverage launches from March 2013 to March 2014 were marketed as “high protein" or “source-of-protein," rising 6 percent in the United States, according to Innova Market Insights research.
The growth is due to the general public’s heightened awareness on overall health, the increased availability of convenient, on-the-go formats, such as bars, and the growing number of studies supporting protein’s benefits, including its contribution to energy, satiety, weight management and sports nutrition.
Food Product Design’s FoodTech Toolbox offers a sample formulation, Toasted Honey Protein Bars, which capitalizes on the growing trend by using a blend of rice and whey proteins instead of a single source. The blend provides a balanced level of slow- and fast-releasing proteins, and a complementary amino-acid profile for optimal nutrition, as well as giving the bar a point of differentiation. Each 60-gram bar contains 10 grams of protein.
In addition, using a combination of brown sugar and honey as the sweetening and binding system gives the product a natural cachet. To increase the nutritional value, the bar also contains psyllium fiber, an ingredient widely recognized to provide heart health benefits by lowering risk of coronary heart disease.
Protein is all the rage among consumers. It promotes satiety, and is recognized for its benefits to sports nutritionand weight management. But protein isn’t enough—consumers want convenience and taste, and many are seeking products with a natural flare. Enter bars, a convenient format to meet all—or at least many—consumer demands.
The market for protein-fortified and high-protein foods is booming. Nearly 3 percent of global food and beverage launches from March 2013 to March 2014 were marketed as “high protein" or “source-of-protein," rising 6 percent in the United States, according to Innova Market Insights research.
The growth is due to the general public’s heightened awareness on overall health, the increased availability of convenient, on-the-go formats, such as bars, and the growing number of studies supporting protein’s benefits, including its contribution to energy, satiety, weight management and sports nutrition.
Food Product Design’s FoodTech Toolbox offers a sample formulation, Toasted Honey Protein Bars, which capitalizes on the growing trend by using a blend of rice and whey proteins instead of a single source. The blend provides a balanced level of slow- and fast-releasing proteins, and a complementary amino-acid profile for optimal nutrition, as well as giving the bar a point of differentiation. Each 60-gram bar contains 10 grams of protein.
In addition, using a combination of brown sugar and honey as the sweetening and binding system gives the product a natural cachet. To increase the nutritional value, the bar also contains psyllium fiber, an ingredient widely recognized to provide heart health benefits by lowering risk of coronary heart disease.
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