May 20, 2014 - Blogs
Last week the International Food Information Council Foundation (IFIC) released its 2014 IFIC Foundation Food & Health Survey that provides insights from Americans on important food safety, nutrition and health-related topics. The 9th annual survey examined how Americans view their own diets, their efforts to improve them, how they balance diet and exercise, their knowledge of food ingredients and components, their beliefs when it comes to food safety, and their behaviors across all of these fronts.
One of the most important findings was while taste and price consistently have been the top two factors that impact consumers’ food and beverage purchases, healthfulness in 2014 almost entirely closed the gap with price, rising from 61 percent of consumers in 2012 to 71 percent in 2014. In fact, consumers aged 18 to 34 years, who cite healthfulness as a driver of food and beverage purchases, increased from 55 percent in 2013 to 66 percent in 2014, significantly narrowing the gap with other age groups.
As consumers increasingly seek products that are healthy, safe, effective and sustainable, food and beverage formulators and marketers are charged with the task to differentiate their products and it all begins with ingredients. Yet, finding the latest information about new ingredients and their applications can be daunting. But we have the solution.
Ingredient Marketplace will take place June 2-3 in New York City and connects ingredient buyers and sellers to streamline the process for finding new ingredients and launching products. The food and beverage participation at the show continues to grow; from 2012 to 2013 there was an 89 percent increase in food and beverage individuals in attendance.
This year’s featured speaker is Gregory Jaffe, director, biotechnology project, Center for Science in the Public Interest (CSPI), who will present “Biotechnology and the Future of the Ingredient Supply Chain." (Check out an exclusive preview of his presentation here.)
Taking place right in the Expo Hall, you will find the Ingredient Marketplace Trends In stage that delivers critical market information across nine hot ingredient categories. These 30-minute “Trends In …" presentations spotlight hot ingredient categories like Trends In Proteins, Trends In Sweeteners, Trends In Probiotics, Trends In Omega-3s, Trends in Antioxidants and more. These presentations will help formulators and marketers that are looking for ways to differentiate their products.
Also taking place at the Trends In stage is a new Ingredients IQ, an interactive, Jeopardy-style game that tests the knowledge of our industry professionals. This fun event is a must-see for attendees.
And finally, we know searching for the next innovative ingredient can be exhausting, so stop by the Drinks On Us Reception on the Expo Hall floor sponsored by Rochem International. It’s a great way to network with other attendees and, even better, it is included in the Marketplace Pass.
We hope to see you in the Big Apple next month. And remember, What’s Inside Matters when it comes to consumers’ food and beverage choices.
Last week the International Food Information Council Foundation (IFIC) released its 2014 IFIC Foundation Food & Health Survey that provides insights from Americans on important food safety, nutrition and health-related topics. The 9th annual survey examined how Americans view their own diets, their efforts to improve them, how they balance diet and exercise, their knowledge of food ingredients and components, their beliefs when it comes to food safety, and their behaviors across all of these fronts.
One of the most important findings was while taste and price consistently have been the top two factors that impact consumers’ food and beverage purchases, healthfulness in 2014 almost entirely closed the gap with price, rising from 61 percent of consumers in 2012 to 71 percent in 2014. In fact, consumers aged 18 to 34 years, who cite healthfulness as a driver of food and beverage purchases, increased from 55 percent in 2013 to 66 percent in 2014, significantly narrowing the gap with other age groups.
As consumers increasingly seek products that are healthy, safe, effective and sustainable, food and beverage formulators and marketers are charged with the task to differentiate their products and it all begins with ingredients. Yet, finding the latest information about new ingredients and their applications can be daunting. But we have the solution.
Ingredient Marketplace will take place June 2-3 in New York City and connects ingredient buyers and sellers to streamline the process for finding new ingredients and launching products. The food and beverage participation at the show continues to grow; from 2012 to 2013 there was an 89 percent increase in food and beverage individuals in attendance.
This year’s featured speaker is Gregory Jaffe, director, biotechnology project, Center for Science in the Public Interest (CSPI), who will present “Biotechnology and the Future of the Ingredient Supply Chain." (Check out an exclusive preview of his presentation here.)
Taking place right in the Expo Hall, you will find the Ingredient Marketplace Trends In stage that delivers critical market information across nine hot ingredient categories. These 30-minute “Trends In …" presentations spotlight hot ingredient categories like Trends In Proteins, Trends In Sweeteners, Trends In Probiotics, Trends In Omega-3s, Trends in Antioxidants and more. These presentations will help formulators and marketers that are looking for ways to differentiate their products.
Also taking place at the Trends In stage is a new Ingredients IQ, an interactive, Jeopardy-style game that tests the knowledge of our industry professionals. This fun event is a must-see for attendees.
And finally, we know searching for the next innovative ingredient can be exhausting, so stop by the Drinks On Us Reception on the Expo Hall floor sponsored by Rochem International. It’s a great way to network with other attendees and, even better, it is included in the Marketplace Pass.
We hope to see you in the Big Apple next month. And remember, What’s Inside Matters when it comes to consumers’ food and beverage choices.
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