Coming soon in e-book and soft cover options at
your favorite on-line book store
Social Media Marketing in Agri-Foods:
Endless Profit and Painless Gain
This Social Media Marketing Guide is focused on the global food sector with helpful
tools and topics designed to increase customer awareness and attract brand
recognition. Bruce tackles key issues,
market trends, methodologies to design a successful marketing plan and
opportunities required to craft a successful social media campaign. Loaded with examples of successful media platforms and those with shortcomings, he walks you through the step-by-step procedures from conception to delivery and all the tools along the way to create a winning social media strategy that your company and customers will surely adopt.
Bruce analyzes various
topics from crowd sourcing, innovation, media selection options, product launch
success factors, return on investment (ROI), food safety requirements, Quick
Response (QR) codes, market
demographics, new market opportunities and management buy-in tactics.
Your new
social media campaign to winning loyal customers starts here!
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