7.
Cross promote for better results. One billion cans of Pepsi rolled
out in May 2012 plastered with a most unlikely ingredient: Michael Jackson's silhouette. Pepsi
is trying once again to breathe serious life into the deceased King of Pop's global image
in a move that has left some marketing experts aghast and others applauding.
The unexpected marketing announcement comes on the
heels of a new, global partnership between Pepsi and the estate of Michael
Jackson. Pepsi has lost global market
share to rival Coke the past year and is eager to grab some back with what it
bills as a 25th anniversary celebration of Jackson's multiplatinum Bad
album and tour. Only time will tell the
success of the campaign.
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