E-marketing: Painless profit for endless gain

Step 4: Maximize the Impact of Paid Search & On-Site Banner Ads in Driving Customer Engagement?

Innovative e-marketing can create painless profit with endless gain.  Companies are realizing the importance of creating a strong online presence not only in the organic search results but also in the paid advertisements that appear alongside those results. 

According to Mediative, organizations can significantly enhance their digital presence and move customers from awareness to purchase through on-line banner advertizing.

The measurability of pay-per-click ads enable marketers to monitor the traffic generated by the listings, and the performance of their online advertising campaigns.  However, paid search isn’t just about driving additional traffic to a website.  It can also have significant effects on branding metrics such as brand affinity and recall, message recall, and purchase intent.

Top ads have much stronger click-through-rates (CTR's) than ads on the right side.  Buying intent also increases with top ads and this holds true amongst brand name and private labels.

According to Eric Morris, Mobile Lead of Google, there are three trends to embrace: Get your website to Google page one through proper website design complete with tags. You should:

1. Measure everything on your website and even cross brand yourself with Google Search.

2. Use sight, sound and motion to attract and retain your customer.

              3. Make sure your website is adaptable to Mobility recognizing the new world of constant connectivity.