August 12, 2014 - Blog
Driven by more than 77 million users of sports drinks and powered by 28 million consumers of nutrition bars, the sports nutritional market has experienced encouraging growth in recent years. According to data from Packaged Facts, sports beverage sales reached $7.4 billion in 2013, while sales of nutrition bars reached $2.6 billion, according to new research from Packaged Facts.
Sports nutrition is an attractive market with a broad range of potential consumers, so developing a winning product means identifying the right ingredients, selecting the target market, and keeping an eye on product quality.
The topic of sports nutrition will be hot one at the SupplySide West 2014 taking place Oct. 6-10 at the Mandalay Bay Events Center in Las Vegas. I invite you to attend the “Sports Nutrition Workshop: Delivering Quality, Innovation to New Markets," on Friday, Oct. 10 from 8:30-11:30 a.m. Underwritten by Green Wages Ingredients (GWI) and the Anderson Global Group (AAG), the workshop features four sessions designed around the delivering quality and innovations to new markets.
Attendees will learn about the trending ingredients addressing muscle building, energy and recovery; and hear about the three ingredients that shouldn’t be in sports products. They will learn more about the underserved areas of the sports nutrition market and the types of products that might best serve those markets. They also will discover steps to take, such as getting certifications, conducting identity tests and following GMPs, to ensure their sports products aren’t contaminated.
The sessions include “Overall Ingredient Space and Quality Considerations," “Managing Weight and the Role of Carbohydrates in the Diet of Female Athletes," “Arachidonic Acid: Omega-6 for Sport," and “New Demographics and Undeserved Markets."
Anthony L. Almada, founder and CEO, Vitargo Global Sciences LLC; Susan M. Kleiner, Ph.D., RD, FACN, CNS, FISSN, co-CEO and co-founder, Vynna LLC; William Llewellyn, CEO, Molecular Nutrition; and Todd Scarborough, fitness trainer, Whole Sports Nutrition will present the workshop.
Driven by more than 77 million users of sports drinks and powered by 28 million consumers of nutrition bars, the sports nutritional market has experienced encouraging growth in recent years. According to data from Packaged Facts, sports beverage sales reached $7.4 billion in 2013, while sales of nutrition bars reached $2.6 billion, according to new research from Packaged Facts.
Sports nutrition is an attractive market with a broad range of potential consumers, so developing a winning product means identifying the right ingredients, selecting the target market, and keeping an eye on product quality.
The topic of sports nutrition will be hot one at the SupplySide West 2014 taking place Oct. 6-10 at the Mandalay Bay Events Center in Las Vegas. I invite you to attend the “Sports Nutrition Workshop: Delivering Quality, Innovation to New Markets," on Friday, Oct. 10 from 8:30-11:30 a.m. Underwritten by Green Wages Ingredients (GWI) and the Anderson Global Group (AAG), the workshop features four sessions designed around the delivering quality and innovations to new markets.
Attendees will learn about the trending ingredients addressing muscle building, energy and recovery; and hear about the three ingredients that shouldn’t be in sports products. They will learn more about the underserved areas of the sports nutrition market and the types of products that might best serve those markets. They also will discover steps to take, such as getting certifications, conducting identity tests and following GMPs, to ensure their sports products aren’t contaminated.
The sessions include “Overall Ingredient Space and Quality Considerations," “Managing Weight and the Role of Carbohydrates in the Diet of Female Athletes," “Arachidonic Acid: Omega-6 for Sport," and “New Demographics and Undeserved Markets."
Anthony L. Almada, founder and CEO, Vitargo Global Sciences LLC; Susan M. Kleiner, Ph.D., RD, FACN, CNS, FISSN, co-CEO and co-founder, Vynna LLC; William Llewellyn, CEO, Molecular Nutrition; and Todd Scarborough, fitness trainer, Whole Sports Nutrition will present the workshop.
