E-marketing: Painless profit for endless gain

How do we Market in a Brave New World?  How do you beat your competitor and stay abreast of the consumer preferences, media, and technology that impacts your brand?  Social media is the fastest growing marketing space with 845 Million Facebook and 175 Million Linkedin users per month.  Canada sees 18 Million Facebook users per month and 12 Million Facebook users per day with an average of 260 "friends".  The international Facebook "friend" average is only 30 so this new market space is ideal to launch and advertise your product in.
So where do you begin?  Acquire cutting edge social media, mobile, and digital learning for your brands.  Start by embracing and using Facebook to grow your brand.

Step #1: Build your Facebook Page:  Create a visual impact Facebook page to build connections with people. You connect with fans by announcing new products, sharing news, and gathering feedback. Your Page is also where you create unique brand content that can become ads and sponsored stories.  It’s the core place for businesses to manage their posting and advertising content.  Pages allow you to:

1. Express your identity with features like cover photo and Page timeline.

2. Reach and engage your audience on the web and on mobile.

              3. Respond to people in a quick, more personal way.

Set the Profile picture: Use a logo that people associate with your business.

Views and apps: Your photos, events, and custom apps are now easier for people to find.

Friend activity: People can see how their friends are engaging with your Page.

Composer: Post regularly on your Page to reach your audience and drive engagement.

Pinned posts: Anchor the most important story to the top of your Page for up to 7 days.

Star and hide stories: Highlight important stories.

Use a consistent and branded profile picture that scales well from 180x180 to 32x32 pixels.

Your profile picture follows your business on Facebook as a thumbnail image in news feed

              stories, ads and sponsored stories.  Make your page posts visually engaging.