Monday, 3 June 2013

MCDONALD'S STRUGGLES TO SELL SALADS

MCDONALD'S STRUGGLES TO SELL SALADS

Published May 31, 2013 in Food Product Design


NEW YORK—Despite efforts made by McDonald's to earn a healthier reputation, salad sales only make up about 2% to 3% of the restaurant's total U.S. sales, Bloomberg reported.


At an investor conference, CEO Don Thompson revealed that while salads make up a minimal amount of total sales, the Dollar Menu generates 13% to 14% of revenue. He also said he does not see salads as a "major growth driver" in the restaurant's future.

The company may begin to push hamburger and chicken sandwich sales, and Thomson added that the chain can sell vegetables through other products, such as the new McWraps with shredded lettuce, tomato and cucumber slices. In addition, the restaurant is introducing egg-white sandwiches and other lower-calorie options.

Bloomberg also reported that McDonald's considered getting rid of Caesar salads earlier this month, and the company already removed Fruit & Walnut salads from its menu.


Earlier in the year, consumers ranked McDonald's No. 1 for its value, service and convenience.

Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".  



The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1

Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.

MCDONALD'S, SUBWAY & STARBUCKS TOP MOST-VISITED DINING DESTINATIONS LIST

MCDONALD'S, STARBUCKS TOP MOST-VISITED DINING DESTINATIONS LIST

Published May 31, 2013 in Food Product Design


SEATTLE—Quick service restaurants accounted for the majority of most-visited dining destinations in America, with McDonald's taking first place and Subway trailing just behind it in second, according to anew report released by Placed.

Other popular locations that made the list include Starbucks (#4), Burger King (#5), Wendy's (#6) and Taco Bell (#9). The Placed Insights service launched Dining Out in America: The Quick Service Restaurant Landscape to provide a look at the U.S. customer's relationship with fast food and fast casual restaurants. It includes an analysis of top brands, demographic trends and competitor customer profiles.
Based on more than 70,000 consumer interviews conducted in April 2013, findings indicate 51% of consumers surveyed visited McDonald's recently and 39.7% visited Subway.

"Americans have more options than ever when dining out, fueling a growing battle for a limited set of dollars," said David Shim, Founder and CEO at Placed. "In a space as competitive as fast food, data is the differentiator in terms of a winning and losing brand. By measuring the connection between people and places, restaurants are able to look beyond their counters and pull dollars away from their competitors."

The 2013 Top 100 rankings by BrandZ also show McDonald's fell among the top 10 most valuable global brands.

Sources:

Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".  



The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1

Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.

HEALTH ALERT: CAFFEINE BUZZ CROSSES INTO MENTAL DISORDER SAYS APA

CAFFEINE BUZZ CROSSES INTO MENTAL DISORDER SAYS APA

Published May 31, 2013 in Food Product Design

Arlington, Va.--Excessive levels of caffeine intake could lead to the diagnosis of a new mental disorder called "caffeine intoxication" or "caffeine withdrawal" according to a new edition of the American Psychiatric Association's (APA)  


Diagnostic and Statistical Manual of Mental Disorders (DSM-5). The manual added several new disorders to its retinue of possible maladies, including two food-related diagnoses including caffeine intoxication and binge eating disorder. Both were included in the appendix of the previous version of the manual, DSM-4, as conditions requiring further study.
Caffeine is a drug, a mild stimulant, which is used by almost everybody on a daily basis," said Dr. Charles O’Brien, who chairs the Substance-Related Disorder Work Group for the DSM-5, as quoted in the New York Post. "But it does have a letdown afterwards. If you drink a lot of coffee, at least two or three [eight ounce] cups at a time, there will be a rebound or withdrawal effect."

Another new listing in the manual  is Binge Eating Disorder, with this comment from psychiatrists, "This change is intended to increase awareness of the substantial differences between binge eating disorder and the common phenomenon of overeating," according to an APA fact sheet.

Telltale signs of caffeine intoxication might be personified by restlessness, nervousness, excitement, red face, gastrointestinal upset, muscle twitching, rambling speech, sleeplessness, rapid and irregular heartbeat and other symptoms.

Specifically, a coffee drinker who experiences five or more of these symptoms during or shortly after consuming caffeine could be diagnosed with this disorder. It also must cause distress or impair the consumer's ability to function. 

The DSM groups this disorder with others associated with substances ranging from alcohol and nicotine to cannabis and hallucinogens. These can alter behavior, mental processes and cause physical symptoms.

Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".  



The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1

Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.

Sunday, 2 June 2013

HEALTH ALERT: Can a healthy diet be environmentally sustainable?

Can a healthy diet be environmentally sustainable?

Published in EUFIC



In a review published in the Proceedings of the Nutrition Society, Dr Macdiarmid from the Rowett Institute of Nutrition and Health (Aberdeen), addresses the question whether a healthful diet can also be environmentally sustainable. While she finds that it may be possible to achieve a diet that is both healthful and sustainable, one should not automatically assume that they go hand in hand. Consumer understanding of sustainable diets is often poor and a more effective combination of research and communication is needed to establish dietary recommendations which can fulfill both of these societal goals.

Of the total annual greenhouse gas emissions (GHGE) that contribute to climate change, about 20-30% in the UK originates from dietary intake, which is mainly due to a higher than adequate consumption of meat and dairy products. Dietary changes considered to help mitigate the impact on climate change include reducing the intake of these products, and limiting energy intakes to what is required to maintain a healthy body weight. However, the feasibility of such approaches as well as their unintended consequences, both for health and the environment, should be considered before jumping to early conclusions.

From a consumer perspective, literature shows that there is resistance towards reducing the intake of meat. A plant-based diet is seen as insufficient in protein, especially by men. In addition, there is a widespread tendency of people trying to increase protein in their diet although already overconsuming it, indicating a misconception about protein requirements. Reason for that might be the popularity of low-carb-diets.

From an environmental perspective, studies have shown that replacing meat in a diet does not necessarily result in less environmental impact. For instance, if meat is replaced by fruits and vegetables while keeping the total dietary energy constant, the resulting diet will actually have a higher GHGE. Furthermore, aspects such as farming method, geographic region, transport method and growing conditions strongly affect the environmental impact of food products.

From a nutritional perspective, any dietary changes should be considered in the context of the whole diet, alongside any possible nutritional consequences for health, e.g. dairy products bring essential nutrients like calcium to the diet. Focussing only on energy intake is also unlikely to reduce greenhouse gases, as the effect would be highly dependent on the types of food chosen, e.g. a weight loss diet low in carbohydrates and high in meat and dairy products is unlikely to reduce GHGE.

Although dietary changes, like reducing meat consumption to adequate intakes, could be beneficial both for one’s health and the environment, there are other potential conflicts between health and environmental goals. On the one hand, fish is considered as very healthful because of being rich in omega-3 fatty acids. On the other hand, over-fishing poses a serious threat to current fish stock. Another example is low fat products, where there is no use for the removed fat and innovative solutions are needed to reduce this food waste.

The question that arises is whether one’s dietary lifestyle can be both healthful and sustainable at the same time. Even though this is achievable, a look into the literature shows that healthful diets are oftentimes not necessarily sustainable diets and vice-versa.

The notion of sustainable diet remains a complex one and not always well understood. While consumers are aware that food production has an impact on climate change, most research shows a clear lack of consumer knowledge of sustainable diets, as well as many misconceptions about them. These may constitute barriers towards changing their dietary behaviour. It is therefore important to help consumers understand what constitutes a sustainable diet by communicating in a way that enables dietary behaviour change in the population.

There is no easy answer to the question whether a healthy diet is an environmentally sustainable diet. This review outlines the importance of food choice in influencing two main challenges: health issues and climate change. Due to the complexity of the term sustainability and potential conflicts when looking at a healthful diet at the same time, a joint approach is necessary. This has to include all actors from farm to fork – the agricultural sector, the food industry and the consumer. Clear information and communication is needed to create awareness on the effects of our daily food choices not only on obesity, but also on climate change.

For further information:
Macdiarmid JI., Is a healthy diet an environmentally sustainable diet?, Proceedings of the Nutrition Society (2013), 72, 13-20.

Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".  



The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1

Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.

HEALTH ALERT: Why do we opt for the light version?

Why do we opt for the light version?

Published in EUFIC

Researchers from the National Consumer Research Centre and the University of Helsinki published a recent study as part of a Finnish research project on weight management (KULUMA, 2009-2011). They analysed attitudes of middle-aged and elderly Finns towards products designed for weight management and found that consumers can have less favourable views towards ‘light’ products in general but still opt for them when being on a diet to lose weight.

Sixty-eight participants (47 women and 21 men) aged between 38 and 77 years took part in the qualitative study. Discussions in eight focus groups as well as written product evaluations were used to research attitudes towards different food products for weight management and the link to participants’ perceptions of healthy eating. Respondents were asked to classify 20 different products as suitable or unsuitable for weight management. Previous research has shown that consumers perceive healthfulness of foods and their ability to help weight change as closely linked. Still unexplored are the underlying reasons and the link between weight management and healthy eating. The study at hand focussed on the research question why people may criticise foods produced for weight management but nonetheless consume it when being on a diet to lose weight.

When participants evaluated the different products, a general pattern could be observed. Basic and unprocessed foods had a more positive image and were perceived as suitable for weight management. Processed foods, in contrast, were perceived less favorably. Most foods specifically designed for weight management were rated unsuitable, e.g. a soft drink for weight management, a light muesli bar or a light beer. According to the researchers, conflicting views and ideals of healthy eating can help explain this. While the respondents said that weight management and healthy eating go hand in hand, study results show that this was not necessarily put into practice. Participants stated that one could gain weight by eating healthily while weight could also be lost by eating unhealthily.

Participants showed interest in energy content, the quality and quantity of fat, proteins, and carbohydrates with a special focus on sugar. This interest, however, could not fully explain the weight management behavior and food choice observed in this study. Additional factors became apparent when focussing the discussions on general healthy eating, rather than weight management only. The main aspects discussed were the naturalness of foods and the general ideal of a moderate consumption to manage weight. In terms of the respondents’ eating morality, the actual necessity for specific foods for weight management was doubted. A recurrent statement was that “if one eats in moderation, foods designed for weight management become unnecessary”. However, the researchers found that situational replacement can take place, i.e. ‘normal’ foods are exchanged for the ‘light’ version if seen as beneficial for a certain situation, e.g. during a diet to lose weight.

Results of the qualitative study show that moderate consumption is seen as key to body weight management. Products for weight management can be evaluated by consumers as unnecessary and the consumption of basic and unprocessed foods is seen as the right way for a healthy diet. However, ‘normal’ products are replaced by the ‘light’ version under certain conditions to facilitate weight loss or to maintain current weight. The perception of foods designed for weight management is highly influenced by different ideals that consumers hold of a healthy diet and the situational context of each consumer.

For further information:
Niva, M., Jauho, M., Mäkelä J. (2013) “If I drink it anyway, then I rather take the light one”. Appropriation of foods and drinks designed for weight management among middle-aged and elderly Finns, Appetite 64 (May), pp. 12-19.

Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".  



The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1

Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.

Saturday, 1 June 2013

HEALTH ALERT: Very low carb diets could be incompatible with exercise

Very low carb diets could be incompatible with exercise

Published in EUFIC



While very low carbohydrate (ketogenic) diets are popular with those trying to lose weight, there are concerns that such diets may not support the desire for exercise. This hypothesis was investigated by a US research team at Arizona State University.

Untrained overweight adults were randomly assigned to a ketogenic diet or a control diet, which was higher in carbohydrates. Both diets were designed to promote weight loss and were consumed for 2 weeks. The macronutrient content of the diets was 5% energy from carbohydrate, 65% from fat and 30% from protein in the ketogenic diet. In the control diet, the respective figures were 40%, 30%, and 30% of energy. Exercise testing was carried out at baseline and at the end of the study.

Average weight loss was similar over the 2-week period for both groups. As expected, subjects following the ketogenic diet demonstrated a large build up of blood ketones, indicating that their bodies were burning fat. Having a high blood ketone level was significantly associated with greater perceived effort during exercise and an increased feeling of fatigue.

The authors concluded that very low carbohydrate ‘ketogenic’ diets could reduce the desire to exercise and, thus, be counter productive for weight management.

For more information, see
White AM et al (2008). Blood ketones are directly related to fatigue and perceived effort during exercise in overweight adults adhering to low-carbohydrate diets for weight loss: A pilot study. Journal of the American Dietetic Association, Vol 107, pages 1792-96.

EUFIC related material:
Nutrition-Carbohydrates
Health & Lifestyle-Physical activity

Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".  



The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1

Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.

SCIENCE BEHIND HOW CHOCOLATE MAKES YOU MORE PRODUCTIVE

THE SWEET SCIENCE BEHIND HOW CHOCOLATE MAKES YOU MORE PRODUCTIVE

NEW RESEARCH SUGGESTS THAT THE COMPONENTS OF COCOA MAKE YOU MORE CONTENT. AND THAT LEADS TO CREATIVITY. OPEN UP AND SAY: YEAH!

Published May 22, 2013 in www.fastcompany.com

Stop for a minute and savor cocoa's accomplishments: battler of stroke, diabetes, and heart disease; booster of blood flow; and now, research suggests, calmer of the mind.

While there are many excellent qualities to chocolate, research at an Australian university shows that the polyphenols in chocolate can make people feel more calm and contended.
So what else can the lovely stuff do?

Polyphenols are a group of badass antioxidants found in tea, walnuts, olive oil, fruits, and veggies. The polyphenols found in dark chocolate hang out with brain receptors associated with anxiety, the study authors say, in the same way that some common anxiety medications do.

"Anecdotally, chocolate is often linked to mood enhancement," says Matthew Pase, the lead author of the study. "This clinical trial is perhaps the first to scientifically demonstrate the positive effects of cocoa polyphenols on mood."

And how does your mood affect the work that you do?

As we've discussed before, when people get creative, they relax their inhibitions, allowing ideas to flow more smoothly.

The inference, then, is this: If cocoa supplies your brain with polyphenols, and polyphenols allay anxiety, and anxiety inhibits idea-flow, then mood-elevating chocolate can help your ideas stream out faster.
Conclusion? When you grab your next bar, go dark.

"The higher the cocoa content of the chocolate," Pase says, "the more polyphenols the chocolate will contain.

Check out my latest e-book entitled: "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain".  



The book is available on Amazon and Kindle for $4.99 USD. Visit amazon/Kindle to order now:
http://www.amazon.ca/Social-Media-Marketing-Agri-Foods-ebook/dp/B00C42OB3E/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1364756966&sr=1-1

Written by Bruce MacDonald, a 30 year veteran of the Agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the Agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.